Tata Consumer Products
Tata Consumer Products sponsors 2 properties, mostly film, then football, and has 9 campaigns on record. 3 confirmed in 2026.
11 of 11 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · Film · 2024
Exclusive beverage partner of Pushpa 2, under the campaign line 'Ghanam Cinema tho Ghanam Chai'. Special-edition Chakra Gold packs carried QR codes into film-themed contests, and a #PoseWithPushpa web app dropped buyers into a movie-style poster. Wavemaker India brokered it for Tata Consumer Products.
Shirt sponsor · Team · 1997
Front-of-shirt sponsor of Mohun Bagan Super Giant, 1997–1998.
Ambassadors
Talent named in Tata Consumer Products's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kriti Sanon | Current | 18 Jun 2025 | 18 Jun 2025 |
| Manoj Bajpayee | Past | 19 Mar 2025 | 19 Mar 2025 |
| Ranveer Brar | Past | 15 Nov 2024 | 15 Nov 2024 |
| Sanjeev Kapoor | Past | 15 Nov 2024 | 15 Nov 2024 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 22 Aug 2026
A Tata Tea Chakra Gold campaign for the southern market asking families to count the unpaid work homemakers do as work, on the argument that it never shows up on a salary slip.
Rebrand · 24 Jul 2026
The company's first-ever corporate brand film, tracing its transformation into a diversified FMCG company through everyday moments built around its brands (a morning cup of tea, meals with Tata Salt, coffee breaks), and covering sourcing, manufacturing, brand-building and sustainability across a portfolio of more than 20 brands.
Digital/social · 3 Feb 2026
A digital film for Himalayan natural mineral water set in a noisy cafe, where the overwhelmed lead asks for one bottle of peace, cut against still shots of the Himalayan landscape.
Festive · 15 Aug 2025
The 2025 Independence Day edition of Tata Tea Premium's Desh Ka Garv platform, a collection of hand-painted kettles made with folk-art body Kaushalam in Warli, Gond, Madhubani, Sanjhi, Kalighat, Phulkari and Pattachitra styles.
Launch · 18 Jun 2025
Tetley signed Kriti Sanon as brand ambassador to launch Green Tea Slim Care and Green Tea Beauty Care, green teas carrying L-Carnitine and Biotin, pitched on functional wellness rather than tradition.
Talent: Kriti Sanon.
Show 4 more
Integrated campaign · 2 Jun 2025
Eight brand films that rebuild the 1980s Tata Salt jingle around iodine and children's mental development, set in Hindi-belt, Bengali and Marathi households and staged in settings from vidaais to classrooms to kitty parties.
Agency: Ogilvy India.
Purpose · 21 Apr 2025
A Jaago Re climate campaign built on Google Cloud's AI stack that measures the effect of small everyday green actions and adds them up, aimed at the belief that one person's effort changes nothing.
Launch · 19 Mar 2025
Manoj Bajpayee fronted the launch of Tata Soulfull No Maida Rusk with a main film plus a run of digital shorts, built on how differently each Indian takes their chai.
Agency: The Womb. Talent: Manoj Bajpayee.
Ad film · 15 Nov 2024
Chefs Sanjeev Kapoor and Ranveer Brar argue over whose dal is better in a film for Tata Sampann unpolished dal, used to make the case for ingredients left closer to their natural form.
Talent: Sanjeev Kapoor, Ranveer Brar.
Agencies
Credited on Tata Consumer Products's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 2 Jun 2025 |
| The Womb | 1 campaign | 19 Mar 2025 |
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Parle Agro | 4 | 0 | 6 | TV and streaming | 24 Aug 2025 |
Where peers sponsor and Tata Consumer Products doesn't
| Property | Peers on it |
|---|---|
| Zee Rishtey Awards | Coca-Cola India, Parle Agro |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Serendipity Arts Festival | Coca-Cola India |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
| Antaragni | Coca-Cola India |
Questions people ask
What does Tata Consumer Products sponsor?
Tata Consumer Products has 2 confirmed sponsorship properties on record, mostly in film, then football, including Pushpa 2: The Rule, Mohun Bagan Super Giant. The latest is dated 22 Aug 2026.
Who are Tata Consumer Products's brand ambassadors in 2026?
Campaigns since April 2025 feature Kriti Sanon. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Tata Consumer Products's campaigns?
Credited on Tata Consumer Products campaigns: Ogilvy India (1 campaign, latest 2 Jun 2025); The Womb (1 campaign, latest 19 Mar 2025).
Know when Tata Consumer Products signs something new
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