Nykaa
Nykaa sponsors 1 property, mostly culture, arts and literature, and has 3 campaigns on record. 2 confirmed in 2026.
4 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Named among the edition's partners in the published wrap. No tier wording is given.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 14 Apr 2026
Nykaa sponsored Sharma Sisters on YouTube; the most recent tracked video is 'Krittika’s Birthday Vlog | Ssk - 2 Team |sharma Sisters | Tanya Sharma | Krittik' (2026-04-14). Detected from the video by SponsorRadar, not announced.
Ambassadors
Talent named in Nykaa's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Deepika Padukone | Current | 25 Sep 2025 | 25 Sep 2025 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 19 Apr 2026
For its 14th birthday, Nykaa built a giant interactive cake installation at Bandstand in Mumbai where visitors could pull out slices packed as gift boxes of beauty products, timed to coincide with its Birthday Sale.
Influencer · 16 Oct 2025
Nykaa partnered with Snapchat to launch the Nykaa Snap Star Beauty Incubator (#NykaaSnapStarSquad), a program mentoring emerging Gen Z beauty creators who make makeup, skincare and fragrance content and appear at Nykaaland events.
Other · 25 Sep 2025
Nykaa signed Deepika Padukone as its new brand ambassador to represent the company across its major brand initiatives, including the Pink Friday Sale, the Nykaaland event, the Nykaa Best in Beauty Awards and its festive campaigns.
Talent: Deepika Padukone.
Marketing leadership
As reported in the trade press, with the date and the article.
Against business services peers
Confirmed deals only. The full business services leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Nykaa | 1 | 2 | 3 | Culture, arts and literature | 19 Apr 2026 |
| DP World | 12 | 8 | 2 | Cricket | 2026 |
| FedEx | 3 | 2 | 0 | Cricket | 2026 |
| The Leela | 1 | 2 | 6 | Music | 10 Aug 2026 |
| Naukri.com | 2 | 1 | 5 | Business, tech and industry | 27 Jun 2026 |
Where peers sponsor and Nykaa doesn't
| Property | Peers on it |
|---|---|
| ADIPEC | DP World |
| Gulfood | DP World |
| ET NOW Global Business Summit | FedEx |
| DP World ILT20 | DP World |
| Dubai Desert Classic | DP World |
| Dubai Fitness Challenge | DP World |
| Startup Mahakumbh | Naukri.com |
| Royal Challengers Bengaluru | DP World |
Questions people ask
What does Nykaa sponsor?
Nykaa has 1 confirmed sponsorship property on record, mostly in culture, arts and literature, including Comic Con India. The latest is dated 19 Apr 2026.
Who are Nykaa's brand ambassadors in 2026?
Campaigns since April 2025 feature Deepika Padukone. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Nykaa signs something new
One email when Nykaa or a business services rival signs a sponsorship, an ambassador or a campaign.
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