Hindustan Unilever
Hindustan Unilever sponsors 7 properties, mostly tv and streaming, then music, and has 13 campaigns on record. 4 confirmed in 2026.
23 of 24 rows confirmed on their sourceHow we check
See how Hindustan Unilever compares with Procter & Gamble India and Mankind Pharma (Manforce, Prega News)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
"brings hydration to the heart of the festival with a playful, high-energy on-ground experience".
Licensing · Series · 2 Dec 2025
Bru Gold put a limited-edition The Family Man Season 3 pack into retail and e-commerce nationwide, backed by spy-thriller creatives and influencer posts featuring the pack. Prime Video treated the pack as a pillar of the season's post-launch marketing.
Co-branded campaign · Series · 21 Nov 2025
Hindustan Unilever ran an interview-style ad film in which Manoj Bajpayee appears in character as Srikant Tiwari and is moved from the rugged-male stereotype to the caring 'Dove Man', tied to the Dove Men+Care masculinity platform.
Associate sponsor · TV show · 24 Aug 2025
Associate partner, running the Peach Milk line. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Presenting sponsor · TV show · 24 Aug 2025
Co-presented by. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Presenting sponsor · TV show · 24 Aug 2025
Co-Presenting Sponsor and official skin care partner of season 19, up from a straight sponsorship the previous season, per HUL skin-care VP Pratik Ved.
Associate sponsor · TV show · 24 Aug 2025
Sponsor of season 19 across JioHotstar and Colors.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Show 3 more
Presenting sponsor · TV show · 6 Oct 2024
Official skin care partner of season 18, described by HUL skin-care head Pratik Ved as a brand-integration platform rather than a spot buy, and the start of a multi-year Bigg Boss collaboration.
Ambassadors
Talent named in Hindustan Unilever's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Aneet Padda | Current | 13 Mar 2026 | 13 Mar 2026 |
| Shehnaaz Gill | Current | 15 May 2025 | 15 May 2025 |
| Shah Rukh Khan | Past | 6 Mar 2025 | 6 Mar 2025 |
| Rajkummar Rao | Past | 22 Feb 2025 | 22 Feb 2025 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 7 Aug 2026
A 'Factory Film' that opens up Pears' manufacturing process to show the craftsmanship behind its transparent amber soap bar, built around the line 'Farak Clear Hai' to turn the bar's transparency into the campaign's central creative idea.
Agency: TBWA\Lintas India.
Launch · 10 Apr 2026
A limited-edition Dove shower and hair-care range styled after the Netflix series Bridgerton, with fragrances such as 'Raspberry Rendezvous' and 'Moonlight Masquerade', sold through digital-first retail (Nykaa) to connect the brand with the show's cultural moment.
Digital/social · 13 Mar 2026
A campaign fronted by actor Aneet Padda for Lakmé's SPF-infused 9to5 Hya Beach Edit range, with a social-led film following a working woman's day to frame small everyday victories and self-care as things she 'earned'.
Talent: Aneet Padda.
Digital/social · 15 May 2025
Glow & Lovely commissioned a branded anthem called Noor from Punjabi artist Harrdy Sandhu through Universal Music Group for Brands, with Shehnaaz Gill in the music video. It released on 2 May 2025 as a music-led route into the brand's glow-up idea.
Talent: Harrdy Sandhu, Shehnaaz Gill.
Integrated campaign · 26 Apr 2025
Horlicks argued against the pressure to grow up early, reframing a child's mischief, curiosity and rule-breaking as evidence of healthy development rather than misbehaviour. The work was built with FCB Neo, part of FCB India.
Agency: FCB Neo.
Show 8 more
Ad film · 4 Apr 2025
A TVC for the Golden Spoon take-home tub range in which brand ambassador Kajol talks non-stop at a family gathering until a spoonful silences her. The range launched in Vanilla, Mithai Magic and two 2-in-1 flavours, aimed at households buying ice cream for the freezer.
Talent: Kajol.
Launch · 27 Mar 2025
HUL brought Unilever's global Twister stick to India in two flavours and built a multi-media campaign around a swirling 'Twister World', plus a consumer promotion film. Aimed at young buyers looking for a low-calorie summer refresher.
Agency: DDB Mudra Group.
Ad film · 6 Mar 2025
Lifebuoy signed Shah Rukh Khan to front a film that pushes the soap out of germ protection and into skincare, a category it had not claimed before. The trade read it as a deliberate clutter-breaking move to reset what the brand stands for.
Talent: Shah Rukh Khan.
Purpose · 22 Feb 2025
Vim rewrote the wedding vow so both partners pledge to share housework. The film was shot at a mass wedding of 120 couples in Yavatmal run by the NGO Satchikitsa Prasarak Mandal, and a Swiggy Instamart tie-up put #EqualVow fridge magnets into Valentine's Day gift orders.
Agency: Lowe Lintas. Talent: Rajkummar Rao, Patralekhaa.
Purpose · 19 Sep 2024
A Daughter's Day film built on spoken poetry that asks expecting mothers to say out loud that they want a girl, taking on the preference for a son. It follows the brand's earlier #MeriBetiStrong work.
Agency: Ogilvy.
Purpose · 3 Mar 2024
A film set in a local train compartment where a visually impaired man accepts tea from a stranger an elderly passenger had judged on looks, and explains that he trusts his nose rather than his eyes. It extends the brand's togetherness platform to disability without the usual pity framing.
Purpose · 28 Apr 2023
A Minecraft build recreated the Ganga and invited gamers to fish plastic out of it; for every haul Lifebuoy pledged to clear an equal or larger amount from the real river at the Haridwar bend, with Swayambhu and the Namami Gange programme. The recovered plastic was upcycled into handwash stations for under-served schools.
Festive · 25 Feb 2022
A Holi extension of the Daag Achhe Hain platform. A girl playing colours notices her aunt hanging back because she thinks she is too old, so she hugs her and leaves a child-shaped print on her clothes. The 360-degree campaign went live on TV and outdoor from 1 March 2022.
10 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 25 Jul 2026
Vaseline is named as a sponsor in the show notes of 1 episode on 2026-07-25, most recently 'Euro Summer Recommendations, Current Obsessions & London Hotspots | LuxeGen Best'.
In-video ad read · Podcast · 12 Oct 2024
Dove is named as a sponsor in the show notes of 14 episodes between 2024-10-12 and 2025-08-16, most recently 'S18 Ep7: The Good Glow - David Fitzpatrick'.
7 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 19 May 2026
Glow & Lovely sponsored CINEMAWALA on YouTube; the most recent tracked video is 'Silver Sadia | Full Micro Drama | Miraj Hossain | Sadia Ayman | Allen Shubhro | ' (2026-05-19). Carried in 4 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Surf Excel is listed among ARY Digital HD's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Lifebuoy is on CINEMAWALA's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Glow & Lovely is on Bongo's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Glow & Lovely is on NAF Entertainment's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Dove is listed among NAF Entertainment's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 1 more
Integrated segment · YouTube · Undated
Lifebuoy is listed among NAF Entertainment's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Hindustan Unilever's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| TBWA\Lintas | 1 campaign | 7 Aug 2026 |
| FCB Neo | 1 campaign | 26 Apr 2025 |
| DDB Mudra | 1 campaign | 27 Mar 2025 |
| Lowe Lintas | 1 campaign | 22 Feb 2025 |
| Ogilvy India | 1 campaign | 19 Sep 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
| L'Oréal India | 5 | 2 | 8 | TV and streaming | 15 Jun 2026 |
Where peers sponsor and Hindustan Unilever doesn't
| Property | Peers on it |
|---|---|
| Red Sea International Film Festival | L'Oréal India |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
| Tamil Thalaivas | Haleon India (Sensodyne, ENO, Crocin) |
| UP Yoddhas | Haleon India (Sensodyne, ENO, Crocin) |
| Sunrisers Hyderabad | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Hindustan Unilever sponsor?
Hindustan Unilever has 7 confirmed sponsorship properties on record, mostly in tv and streaming, then music, including Lollapalooza India, The Family Man season 3, Bigg Boss 19. The latest is dated 7 Aug 2026.
Who are Hindustan Unilever's brand ambassadors in 2026?
Campaigns since April 2025 feature Aneet Padda, Shehnaaz Gill. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Hindustan Unilever's campaigns?
Credited on Hindustan Unilever campaigns: TBWA\Lintas (1 campaign, latest 7 Aug 2026); FCB Neo (1 campaign, latest 26 Apr 2025); DDB Mudra (1 campaign, latest 27 Mar 2025).
Know when Hindustan Unilever signs something new
One email when Hindustan Unilever or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
Work at Hindustan Unilever? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.