Asian Paints
Asian Paints sponsors 5 properties, mostly tv and streaming, then film, and has 13 campaigns on record. 7 confirmed in 2026.
18 of 22 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Co-branded campaign · Series · 1 Sep 2026
Asian Paints commissioned TVF for four branded reels featuring the Panchayat cast in character - Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo - selling Tractor Emulsion and Ace Exterior Emulsion's anti-damp technology to Tier 2 and Tier 3 homeowners. The reels had crossed 7.7 million views across social platforms.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · Series · 18 Jul 2025
Asian Paints was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
Product placement · Film · 7 Sep 2023
Royale Glitz and Hydroloc, inserted digitally after the film was shot — on the roof of a metro station, on a Bandra-Worli Sea Link hoarding, even as a panel on an in-film news channel. Whisper Media, working with Madison World, says this was the first time a brand was added to an Indian film in post-production. The brand's near-omnipresence in the finished film drew comment.
Sleeve sponsor · Team · 2018
Sleeve sponsor of Tamil Thalaivas, 2018.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Asian Paints is listed among Your Food Lab's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2024
Asian Paints is listed among Karikku's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Kerala Blasters, 2019–2024.
Integrated segment · YouTube · Undated
Asian Paints is on Sourav Joshi Vlogs's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Asian Paints's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Virat Kohli | Current | 20 Jun 2025 | 20 Jun 2025 |
| Deepika Padukone | Past | 20 Sep 2022 | 22 Aug 2023 |
| Karan Johar | Past | 22 Aug 2023 | 22 Aug 2023 |
| Ranbir Kapoor | Past | 14 Jan 2023 | 14 Jan 2023 |
Campaigns
With the agency and talent where the trade press named them.
Influencer · 1 Sep 2026
Four branded reels made with The Viral Fever using the cast of Panchayat, including Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo, to explain the anti-damp technology in Tractor Emulsion and Ace Exterior Emulsion. The series had crossed 7.7 million views at the time of reporting.
Regional · 15 Aug 2026
A south India campaign by Ogilvy for the Beautiful Homes Painting Service, built around a sceptical father whose son walks him through a painting job that finishes without the usual mess. The films work in regional family dynamics and cover the service's site inspection, AI colour visualiser and money-back guarantee.
Agency: Ogilvy India.
Festive · 13 Aug 2026
An Independence Day print campaign built as a visual collage of homes across India, celebrating the colours that shape Indian homes and the people who live in them.
Regional · 11 Aug 2026
A set of films for southern Indian audiences built on 'delightful disbelief': a sceptical father is walked through a hassle-free paint job by his son, showcasing site inspection, AI colour visualisation and a money-back guarantee.
Agency: Ogilvy India.
Digital/social · 30 Jun 2026
A collaboration with Zomato that used house colours as delivery landmarks: for 15 days the food-delivery app showed colour identifiers on nearly four million orders, backed by a digital film about a delivery partner navigating by house colour instead of street address.
Agency: White Rivers Media.
Show 8 more
Integrated campaign · 17 Apr 2026
A corporate campaign built on the idea that Indian homes are recognised by colour rather than formal address, extending the brand's warranty messaging into a statement about durability and memory. It followed 2025's 'Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai' and rolled out during the IPL, where Asian Paints is an associate broadcast sponsor.
Agency: Ogilvy India.
Launch · 20 Jun 2025
A launch campaign for Apcolite All Protek with brand ambassador Virat Kohli, conceptualised by McCann Worldgroup. The film runs through the everyday hazards of juice boxes, milkshakes and crayons to show stains being repelled before they settle.
Agency: McCann Worldgroup India. Talent: Virat Kohli.
Ad film · 21 Mar 2025
A TVC for Ace Exterior Emulsion and Tractor Emulsion in which homeowners keep betting on their painted walls holding up, and keep winning, to carry the four-year warranty message. Conceptualised by Ogilvy Mumbai and directed by Shayak Roy.
Agency: Ogilvy India.
Ad film · 6 Oct 2023
A McCann Worldgroup film set in a Kerala home where two children paint an elephant onto the wall with ketchup and the wall pushes the stains back out. A refrain of 'Bhaag Daag Bhaag' carries the stain-repellent claim for Apcolite All Protek.
Agency: McCann Worldgroup India.
Ad film · 22 Aug 2023
A film in which Deepika Padukone fights goons in her living room, and the shot turns out to be a Karan Johar movie set. Johar then ignores her performance to admire the crack-free wall behind her. Released alongside a Royale Designer Palette of 35 shades by Sabyasachi.
Talent: Deepika Padukone, Karan Johar.
Integrated campaign · 14 Jan 2023
Ranbir Kapoor plays both a stage magician and an Ultima Protek contractor in an Ogilvy film directed by Abhinay Deo, extending the long-running lamination line about protecting a house from baarish, dhoop and dhool. It ran on TV, print, OOH, point of sale and digital.
Agency: Ogilvy India. Talent: Ranbir Kapoor.
Launch · 20 Sep 2022
The launch campaign for Royale Glitz, a TVC with brand ambassador Deepika Padukone that pushed the paint's sheen and its protection against hairline and shrinkage cracks.
Talent: Deepika Padukone.
Launch · 2 Sep 2020
Two digital films by Kinnect launching Beautiful Homes Service, playing on the misses people hit when planning their own interiors and positioning the end-to-end design and execution service as the fix.
Agency: Kinnect.
Agencies
Credited on Asian Paints's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 5 campaigns | 15 Aug 2026 |
| White Rivers Media | 1 campaign | 30 Jun 2026 |
| McCann Worldgroup India | 2 campaigns | 20 Jun 2025 |
| Kinnect | 1 campaign | 2 Sep 2020 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
| JSW Paints | 1 | 2 | 7 | Cricket | 20 May 2026 |
Where peers sponsor and Asian Paints doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Rajasthan Royals | UltraTech Cement |
| Sunrisers Hyderabad | UltraTech Cement |
| Mumbai City | UltraTech Cement |
Questions people ask
What does Asian Paints sponsor?
Asian Paints has 5 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including Panchayat season 4, Kaun Banega Crorepati season 17, Special Ops 2. The latest is dated 1 Sep 2026.
Who are Asian Paints's brand ambassadors in 2026?
Campaigns since April 2025 feature Virat Kohli. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Asian Paints's campaigns?
Credited on Asian Paints campaigns: Ogilvy India (5 campaigns, latest 15 Aug 2026); White Rivers Media (1 campaign, latest 30 Jun 2026); McCann Worldgroup India (2 campaigns, latest 20 Jun 2025).
Know when Asian Paints signs something new
One email when Asian Paints or a home & building rival signs a sponsorship, an ambassador or a campaign.
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