Colgate-Palmolive India
Colgate-Palmolive India sponsors 3 properties, mostly tv and streaming, then film, and has 6 campaigns on record. 4 confirmed in 2026.
10 of 11 rows confirmed on their sourceHow we check
See how Colgate-Palmolive India compares with Hindustan Unilever and Procter & Gamble IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · Film · 2024
Sponsor of the Salaar: Ceasefire World Television Premiere on Star Maa, 21 April 2024 at 5:30 PM.
Co-powered · Event · 2024
Co-powered by.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Colgate is listed among GetsetflySCIENCE by Gaurav Thakur's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Colgate-Palmolive India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rahul Dravid | Current | 20 Feb 2026 | 20 Feb 2026 |
| Kriti Sanon | Current | 13 Feb 2026 | 14 Feb 2026 |
| Abhishek Sharma | Current | 13 Feb 2026 | 14 Feb 2026 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 20 Feb 2026
Colgate Total signed Rahul Dravid as brand ambassador and launched a campaign reframing oral health as the 'hidden 1% edge' in athletic performance, linking gum and dental health to inflammation, recovery and stamina, built around the brand's Dual Zinc + Arginine formula.
Talent: Rahul Dravid.
Launch · 14 Feb 2026
A campaign fronted by Kriti Sanon and cricketer Abhishek Sharma repositioning tooth whitening as a beauty essential rather than an oral-care step, built around Colgate Visible White Purple's colour-theory-based technology that neutralises yellow tones for a visibly whiter smile.
Talent: Kriti Sanon, Abhishek Sharma.
Ad film · 13 Feb 2026
Colgate signed Kriti Sanon and cricketer Abhishek Sharma to sell Visible White Purple as a beauty product rather than a toothpaste, leaning on colour theory borrowed from cosmetics.
Talent: Kriti Sanon, Abhishek Sharma.
Ad film · 26 Aug 2025
A film in which a mother catches her child faking a toothache, used to argue that Indian mothers trust Colgate Strong Teeth to hold up against more frequent junk-food snacking.
Ad film · 10 Aug 2024
A rhyming cafeteria film, directed by Vishwesh Krishnamoorthy of Corcoise Films, that catalogues the small compromises people make to avoid dental pain, biting an apple on one side or waiting for chai to cool, and pitches Colgate Total's Dual Zinc plus Arginine formula against them.
Agency: Team WPP @ CP.
Show 1 more
Integrated campaign · 29 Apr 2024
Palmolive's first big campaign for its body wash range in India, aimed at women who never stop moving and asking them to slow down for the length of a shower.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 31 Aug 2026
Colgate Optic White is named as a sponsor in the show notes of 1 episode on 2026-08-31, most recently 'Is ‘Love Is Blind UK’ the Most Successful Season Yet? Plus, Callie’s Finally Hoo'.
In-video ad read · Podcast · 4 Nov 2025
Colgate is named as a sponsor in the show notes of 54 episodes between 2025-11-04 and 2025-12-09, most recently 'S18 Ep28: Soul Sisters - Christmas Spuds, Diddy Doc & London's Calling'.
Integrated segment · YouTube · Undated
Colgate is on Bongo's YouTube sponsor wall, carried in 7 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Colgate-Palmolive India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Team WPP @ CP | 1 campaign | 10 Aug 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Colgate-Palmolive India | 3 | 4 | 6 | TV and streaming | 20 Feb 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Colgate-Palmolive India doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Colgate-Palmolive India sponsor?
Colgate-Palmolive India has 3 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including Kaun Banega Crorepati season 18, Zee Rishtey Awards, Salaar: Part 1 – Ceasefire. The latest is dated 20 Feb 2026.
Who are Colgate-Palmolive India's brand ambassadors in 2026?
Campaigns since April 2025 feature Rahul Dravid, Kriti Sanon, Abhishek Sharma. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Colgate-Palmolive India's campaigns?
Credited on Colgate-Palmolive India campaigns: Team WPP @ CP (1 campaign, latest 10 Aug 2024).
Know when Colgate-Palmolive India signs something new
One email when Colgate-Palmolive India or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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