Looking for sponsors for an event in India? Start with the brands that back ones like it.
The shortest list of likely sponsors for an Indian event is the brands already paying for events like it. Our 2025 and 2026 record by kind of event, marathons, music, conferences, literature festivals, comedy and esports, with each brand linked to its deals and sources.
By Saurabh Garg, founder of C4E · Published 7 Nov 2026 · How we check
The shortest list of likely sponsors for an event in India is the list of brands already paying for events like it. A brand that backed three city races last year already spends on events; a brand that has never sponsored one has to be sold the idea before the slot. On Monumentum's 2025 and 2026 record, Fast&Up is the brand on the most city races, RuPay on the most music festivals and tours and Reliance Industries (Jio, Reliance Retail) on the most business summits and awards.
Which brands sponsor each kind of event in India?
Each row counts the events of that kind with at least one confirmed 2025 or 2026 sponsor on our record, then the brands on two or more of them. Every brand links to its page, where each deal links to the article or release it came from.
| Kind of event | Events | Brands on the most of them |
|---|---|---|
| City races and marathons13 events on record | 13 |  Fast&Up (5),  Bisleri (4),  IDFC FIRST Bank (4),  One Glint (4),  Amaron (3) |
| Music festivals and concert tours19 events on record | 19 |  RuPay (4),  Budweiser (2),  Corona (2),  HSBC India (2),  Johnnie Walker (2) |
| Business summits, conferences and awards27 events on record | 27 |  Reliance Industries (Jio, Reliance Retail) (5),  Meta India (4),  Amazon India (3),  EY (3),  Google India (3) |
| Literature festivals9 events on record | 9 |  SBI (2),  Vedanta (2) |
| Comedy shows and tours4 events on record | 4 |  Mastercard India (2) |
| Esports tournaments8 events on record | 8 |  Red Bull India (5),  Android (2),  District (2),  iQOO India (2) |
College fests have their own guide: the title sponsor of every major fest and the dates of the next editions are in college fest sponsors in India.
What does a brand already hold that could block your deal?
Category rights. Most deals give the sponsor its category to itself at that level of the event, so a fest with a phone brand as title sponsor cannot sell a second phone brand a lesser slot. The levels sit side by side, though. At the IPL in 2026, Kingfisher Premium Packaged Drinking Water was the league's Official Good Times Partner on the IPL's own partner list, while Bisleri was hydration partner of five of the ten teams, as afaqs reported in April 2025. Read the brand's page before you pitch: the tiers it holds elsewhere tell you which slots it buys and which rivals it shares a ground with.
The names of those slots, title, presenting, powered by, associate, official partner, and what each one buys, are in sponsorship levels in India.
How do you know a brand is still spending?
Look at the dates. A brand page on Monumentum lists each deal with the season it covers, and the most recent season tells you more than the total. The brands with the most properties this year are in our rankings, and the busiest of them are in the most active sponsors of 2026. A brand whose last event deal is two seasons old is a colder lead than its total suggests.
How we counted: events held in India with a confirmed sponsor in the 2025 or 2026 season, data as of 9 Nov 2026. A brand counts once per event, with its sub-brands folded into its page. Media partners, government bodies and sport bodies are left out. See how we check.