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YouTube sponsorship rate calculator for India

Enter your average views, your niche and what the brand gets. You get a rupee range to quote, the sum behind it, and the brands Monumentum has seen on Indian channels in your niche.

Rate per 1,000 views (₹)

₹45,500 to ₹76,000

Per video. 20,000 views ÷ 1,000 × ₹1,265 to ₹2,109 × 1.8 for 60-second segment + pinned comment.

Brands seen on Indian entertainment channels

  1. Binomo
    9 channels
    CarryMinati, Harsh Beniwal, Fukra Insaan +6
  2. DuolingoEducation
    9 channels
    Baby Mom Monti, Mic Set, Thugesh +6
  3. Astrotalk
    7 channels
    Make Joke Of, Mic Set, Meeth _Miri +4
  4. Probo
    6 channels
    Harsh Beniwal, Make Joke Of, Mani Meraj Vines +3
  5. MANPersonal & home care
    6 channels
    Rimorav Vlogs, Thugesh, Bobby Ustad +3
  6. OdooTechnology & software
    5 channels
    Fukra Insaan, Thugesh, Bobby Ustad +2
  7. Himalaya WellnessPersonal & home care
    5 channels
    Baby Mom Monti, Counting Unique, The Paayal Jain +2
  8. CoinswitchBanking & finance
    5 channels
    Switch, RJ Raunac, Counting Unique +2
  9. HAP
    5 channels
    Mic Set, Rimorav Vlogs, DhiruMonchik +2
  10. ScalerEducation
    5 channels
    Mic Set, Thugesh, Counting Unique +2
  11. ZupeeGaming & fantasy sports
    4 channels
    Harsh Beniwal, Fukra Insaan, Make Joke Of +1
  12. MamaearthPersonal & home care
    4 channels
    Fukra Insaan, Baby Mom Monti, Thugesh +1

Most YouTube rows come from a third-party sponsorship-detection tool, not a page we could confirm. Treat them as leads to check.

See which brands sponsor channels like yours

How it works

The rate is your average views ÷ 1,000 × a rate per 1,000 views × a multiplier for the format. A mention is the base. A 60-second segment with a pinned comment is 1.8 times the base, and several integrations or a dedicated video is 2.5 times. Technology and Business channels get 1.3 times on top.

The default rate and every multiplier come from one source, the Boss Wallah guide to YouTube sponsorship rates (Sep 2025). Published Indian figures disagree with each other, so the rate is editable: put in your own when you have real quotes. AdSense rates by niche are in upGrowth's YouTube money calculator.

The brand list is Monumentum's own record of sponsors on 252 Indian YouTube channels.

Questions people ask

How much do YouTubers charge for a sponsorship in India?

Published figures vary widely. One guide (Boss Wallah, Sep 2025) puts Indian channels with 10,000 to 50,000 subscribers at ₹5,000 to ₹25,000 a video, 50,000 to 100,000 subscribers at ₹30,000 to ₹80,000 an integration, and channels over 100,000 at ₹1 lakh to ₹3 lakh or more. The calculator starts from views, because views are what a brand pays to reach.

How is a YouTube sponsorship rate calculated?

Average views per video, divided by 1,000, times a rate per 1,000 views, times a multiplier for what the brand gets. The default rate here is ₹1,265 to ₹2,109 per 1,000 views, the sponsorship range in the Boss Wallah guide. Change it if you have your own quotes.

Do tech and finance channels earn more?

Yes. The same guide multiplies base rates by 1.3 for premium niches such as tech and finance, and the calculator applies that to Technology and Business channels.

What should I charge for a YouTube Short?

We have not found a published India figure for Shorts we would stand behind, so the calculator does not guess one. Price a Short from its own average views, and expect a lower rate per 1,000 views than a long video.

Does a foreign audience raise my rate?

It can. The Boss Wallah guide says viewers in the US, UK, Canada or Australia lift earnings by 20 to 50 percent. If a large share of your views come from there, raise the rate per 1,000 views.

Is a sponsorship the same as AdSense income?

No. AdSense pays you a share of what advertisers pay YouTube. upGrowth’s 2026 table puts India ad rates at ₹20 to ₹80 per 1,000 for entertainment and ₹250 to ₹1,000 for finance. A sponsorship is a separate deal you negotiate with the brand directly, and YouTube takes no share of it.

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