Top sponsors in payments & fintech
NPCI (RuPay, UPI, BHIM) leads payments & fintech in 2026 with 8 confirmed deals. 44 brands in this category have deals in India or the Gulf.
2026 leaderboard
Ranked by confirmed 2026 deals. Use the region switch at the top to see India or the Gulf alone.
| # | Brand | 2026 deals | Properties in 2026 | Main passion point | Latest |
|---|---|---|---|---|---|
| 1 | NPCI (RuPay, UPI, BHIM) | 8 | 6 | Music | 24 Aug 2026 |
| 2 | PhonePe | 5 | 4 | Business, tech and industry | 6 Mar 2026 |
| 3 | Mastercard India | 4 | 3 | Comedy | 3 Jul 2026 |
| 4 | Visa | 3 | 1 | Business, tech and industry | 17 Aug 2026 |
| 5 | Cashfree Payments | 2 | 2 | Business, tech and industry | 2026 |
| 6 | Stable Money | 2 | 1 | TV and streaming | 12 Aug 2026 |
| 7 | BharatPe | 2 | 1 | Business, tech and industry | 21 Jan 2026 |
| 8 | Razorpay | 1 | 1 | Business, tech and industry | 2026 |
| 9 | Fibe (EarlySalary) | 1 | 0 | Business, tech and industry | 22 Aug 2026 |
| 10 | MobiKwik | 1 | 0 | – | 4 May 2026 |
| 11 | Navi | 1 | 1 | Business, tech and industry | 2026 |
| 12 | Scapia | 1 | 1 | Kabaddi, hockey, tennis and more | 2026 |
| 13 | PayU | 1 | 1 | Business, tech and industry | 2026 |
| 14 | Indmoney | 1 | 0 | – | 12 Mar 2026 |
| 15 | Kissht | 1 | 0 | Business, tech and industry | 28 Aug 2026 |
| 16 | Dhan | 1 | 0 | Business, tech and industry | 6 Aug 2026 |
| 17 | Cleartax | 1 | 0 | – | 27 Jun 2026 |
| 18 | Tabby | 1 | 0 | – | 3 Sep 2026 |
| 19 | mPokket | 1 | 0 | – | 27 Jul 2026 |
| 20 | Sarwa | 1 | 0 | – | 16 Mar 2026 |
| 21 | BARQ | 1 | 1 | Business, tech and industry | 2026 |
| 22 | Bitpace | 1 | 1 | Business, tech and industry | 2026 |
| 23 | Paymentology | 1 | 1 | Business, tech and industry | 2026 |
| 24 | Worldpay | 1 | 1 | Business, tech and industry | 2026 |
| 25 | SADAD Payment Solutions | 1 | 1 | Business, tech and industry | 2026 |
Show all 25 brands
Where payments & fintech spends
2026 confirmed deals by passion point.
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Brands in each part of payments & fintech.
Other payments & fintech brands
With the number of confirmed deals on record.
For payments & fintech marketers
See your brand against these peers
Your properties, where the category is crowded, and the slots nobody in payments & fintech holds yet. A 20-minute teardown with Saurabh Garg at C4E.