Rapido
Rapido has 7 campaigns on record and no confirmed sponsorships yet.
6 of 7 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Rapido's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ranveer Singh | Past | 24 Mar 2022 | 24 Mar 2022 |
| Allu Arjun | Past | 24 Mar 2022 | 24 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 9 Apr 2026
Rapido ran a 'First Ride Free' promotional campaign timed to IPL 2026, using the tournament's reach to drive new-user trial of the app.
Purpose · 7 Mar 2026
Rapido launched 'Shakti' in Thiruvananthapuram, a programme putting women riders on the road as captains, aimed at both livelihood creation and safer, women-friendly rides.
Launch · 4 Mar 2026
Rapido entered food delivery with a new app, Ownly, launched in Bengaluru with a 'Food Promise' campaign built around a zero-commission model for restaurant partners.
Rebrand · 16 Feb 2026
Rapido unveiled a new brand identity and logo as it repositioned from a bike-taxi app to a multi-modal mobility platform spanning bikes, autos, cabs, parcels and food delivery.
Ad film · 28 Nov 2025
A parcel-delivery ad campaign fronted by creator Khullar G, using everyday storytelling to dramatise the urgency of getting a package sent right now.
Talent: Khullar G.
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Integrated campaign · 1 Dec 2023
A guarantee campaign for Rapido Auto: an auto confirmed within five minutes of searching, or fifty Rapido coins as compensation. Three linked films with female leads and a common jingle put the promise against the everyday struggle of finding and haggling with an auto. Released in Kannada, English, Hindi, Tamil and Marathi.
Integrated campaign · 24 Mar 2022
Rapido's IPL 2022 campaign, a roughly 20 million dollar twelve-week push built on #SmarthotohRapido. Ranveer Singh and Allu Arjun played Babban and Guru, two smart operators steering fed-up bus and auto commuters to bike taxis, in separate Hindi and non-Hindi films directed by Sizil Srivastava and Trivikram Srinivas and produced by Dream Vault Media. It ran in phases across TV, radio, OTT and outdoor.
Talent: Ranveer Singh, Allu Arjun.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 1987
Kit supplier of South Korea national football team, 1987–1995.
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Rapido | 0 | 4 | 7 | – | 9 Apr 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Rapido doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
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