Exo
Exo has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Exo's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Yami Gautam | Current | 20 Jul 2026 | 21 Jul 2026 |
| Keerthy Suresh | Current | 20 Jul 2026 | 21 Jul 2026 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 21 Jul 2026
A national campaign for the bio-enzyme powered Anti-Bacterial EXO range, marking the brand's move into dishwashing liquid alongside a refreshed identity, fronted by Yami Gautam and Keerthy Suresh.
Agency: a simple agency. Talent: Yami Gautam, Keerthy Suresh.
Launch · 20 Jul 2026
For its bio-enzyme Anti-Bacterial EXO range and entry into dishwash liquid, Jyothy ran one national message with two faces: Yami Gautam for the north, east and west and Keerthy Suresh for the south, with product demonstration kept ahead of celebrity storytelling on TV, digital and in retail.
Agency: a simple agency. Talent: Yami Gautam, Keerthy Suresh.
Ad film · 31 May 2021
Landmark: a centenary film passes a bar of Margo neem soap from generation to generation, from the black-and-white 1920s through 1947 and the 1970s to 2021, as part of a 360-degree campaign with print and digital.
Agency: Network Advertising.
Agencies
Credited on Exo's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| a simple agency | 2 campaigns | 21 Jul 2026 |
| Network Advertising | 1 campaign | 31 May 2021 |
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Exo | 0 | 2 | 3 | – | 21 Jul 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Exo doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Who are Exo's brand ambassadors in 2026?
Campaigns since April 2025 feature Yami Gautam, Keerthy Suresh. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Exo's campaigns?
Credited on Exo campaigns: a simple agency (2 campaigns, latest 21 Jul 2026); Network Advertising (1 campaign, latest 31 May 2021).
Know when Exo signs something new
One email when Exo or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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