Ogilvy India
Named on 76 campaigns for 30 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
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Campaigns
Newest first, with what our re-check found on each source.
Ad film · 25 Aug 2026
Roff returned to television with an Ogilvy film set in a prison, where an inmate has to live with tiles that keep coming loose. The joke carries an awareness push in a tile-adhesive category most homeowners never think about.
Agency: Ogilvy India.
Ad film · 18 Aug 2026
Ogilvy India films for D'Decor bedding with new ambassadors Kartik Aaryan and Ananya Panday, in which swapping the bedding changes a room's mood and character, pushing the range's variety of prints and textures on top of its softness promise.
Agency: Ogilvy India. Talent: Kartik Aaryan, Ananya Panday.
Regional · 15 Aug 2026
A south India campaign by Ogilvy for the Beautiful Homes Painting Service, built around a sceptical father whose son walks him through a painting job that finishes without the usual mess. The films work in regional family dynamics and cover the service's site inspection, AI colour visualiser and money-back guarantee.
Agency: Ogilvy India.
Integrated campaign · 14 Aug 2026
Three Hindi, Telugu and Marathi family-banter films from Ogilvy in which younger relatives hand ENO to sceptical elders for gas, bloating and heaviness, widening the brand from acidity alone. Described as ENO's first shift in communication platform in nearly a decade; run 360 with the TV films, digital, influencers and outdoor.
Agency: Ogilvy India.
Regional · 11 Aug 2026
A set of films for southern Indian audiences built on 'delightful disbelief': a sceptical father is walked through a hassle-free paint job by his son, showcasing site inspection, AI colour visualisation and a money-back guarantee.
Agency: Ogilvy India.
Launch · 19 Jun 2026
Launch campaign for the new Castrol Activ Full Synthetic engine-oil range, built around a humorous film of a rider turning stiff and 'zombie-like' as his bike loses smoothness; ran across connected TV, digital platforms, e-commerce and retail touchpoints.
Agency: Ogilvy.
Purpose · 13 Jun 2026
A brand film for the Sixth Sense programme, which puts more than 180 visually impaired evaluators at the centre of Mangaldeep's fragrance development. The story follows a visually impaired boy who catches a friend out for eating samosas by the smell on his hands, treating heightened smell as a professional skill rather than a compensation.
Agency: Ogilvy.
Integrated campaign · 30 Apr 2026
A 360-degree, multilingual flavoured-milk campaign in which Tamannaah Bhatia finds a moment of calm on a chaotic film set with a bottle of Mother Dairy flavoured milk; Ogilvy wrote it, Rising Sun Films produced it, and it ran on TV, print, digital and outdoor.
Agency: Ogilvy India. Talent: Tamannaah Bhatia.
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Digital/social · 28 Apr 2026
A month-long digital film for Safal packaged coconut water: Tara Sutaria, wiped out by a shopping spree, gets a pack from a friend and recharges, repositioning coconut water from a situational drink to an anytime one.
Agency: Ogilvy India. Talent: Tara Sutaria.
Digital/social · 24 Apr 2026
A seven-part Ramadan digital series, one episode per Emirate, tracing local rituals: pouring qahwa in Abu Dhabi, arranging dates in Ajman, lighting oud in Ras Al Khaimah, luqaimat and balaleet in Umm Al Quwain, seaside iftar picnics in Fujairah. The car sat alongside each ritual rather than at its centre. A weekly Guess the Craft feature and a Community Craft Stories user-generated strand ran alongside.
Agency: Ogilvy.
Integrated campaign · 17 Apr 2026
A corporate campaign built on the idea that Indian homes are recognised by colour rather than formal address, extending the brand's warranty messaging into a statement about durability and memory. It followed 2025's 'Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai' and rolled out during the IPL, where Asian Paints is an associate broadcast sponsor.
Agency: Ogilvy India.
Ad film · 6 Mar 2026
A pair of comic films for PhonePe's Mutual Funds business, set in a wrestling akhada and a nukkad natak street play, where a line meant to boast about a personal support crew ('Meri Team Hai Na') is revealed to mean PhonePe's own expert financial team and CRISP fund-recommendation scorecard.
Agency: Ogilvy India.
Integrated campaign · 5 Mar 2026
A repositioning of Blenders Pride around distinction rather than plain achievement, aimed at younger aspirants. Ran across digital and social with integrations around the ICC T20 World Cup, front-page newspaper ads and large-format outdoor in the big cities.
Agency: Ogilvy India.
Festive · 20 Feb 2026
A T20 World Cup campaign directed by Zoya Akhtar and built by Ogilvy India around a skid-challenge, playing on the idea of control amid the chaos of an action shoot, as part of CEAT's continuing cricket-led brand platform.
Agency: Ogilvy India. Talent: Zoya Akhtar.
Ad film · 9 Feb 2026
A corporate brand film shifts focus from trucks to the drivers, fleet owners and entrepreneurs who keep India moving, introducing 'Better Always' as an ongoing point of view on continuous progress rather than a campaign tagline. Ran across digital, television and cinema.
Agency: Ogilvy India.
Festive · 6 Feb 2026
A Valentine's Day campaign continuing 5 Star's long-running anti-Valentine's positioning, offering 1 million sponsored 'do nothing' dates as a twist on its usual counterculture creative route, made with Ogilvy.
Agency: Ogilvy.
Purpose · 19 Nov 2025
A #HumKarkeDikhateHain film set at an Adani airport, following a senior couple on their first international trip who lose their son's handwritten instructions and are guided through the terminal by an Adani Airports associate; directed by Shoojit Sircar.
Agency: Ogilvy India.
Ad film · 14 Oct 2025
A DTH value campaign conceptualised by Ogilvy using two AI-generated characters, a wise owl and a witty donkey, to explain Tata Play's INR 3,600 Dhamaka Offer and bust myths about hidden DTH costs, running nationally on TV plus digital and social.
Agency: Ogilvy.
Rebrand · 29 Sep 2025
Tata Play introduced Coco, an AI-assisted puppy mascot developed with Ogilvy and Aesthetic Intelligence Labs using a generative-AI creative pipeline and a custom 8,000-frame visual dataset, to represent the brand across TV, digital, the Tata Play app and customer touchpoints.
Agency: Ogilvy.
Ad film · 26 Sep 2025
An Ogilvy TVC in which a middle-aged couple's spat over a forgotten anniversary is patched up, literally and figuratively, with a Fevikwik fix.
Agency: Ogilvy India.
Digital/social · 1 Sep 2025
A digital-first, AI-powered campaign by Ogilvy that moved Fevikwik from instant repair to instant invention, evolving the old 'chutki mein chipkaaye' line into 'chutki mein kalakari' and giving users a tool to make things with.
Agency: Ogilvy India.
Ad film · 28 Aug 2025
A mealtime-pairing platform that puts Sprite next to spicy food. Sharvari walks into a restaurant where Sunil Grover plays a run of characters serving hotter and hotter dishes. Sprite also ran tie-ups with Ching's, Masterchow, Bingo, Jolochips, Wow! China and Too Yumm.
Agency: Ogilvy India. Talent: Sharvari, Sunil Grover.
Experiential · 12 Aug 2025
An outdoor campaign built on a mural-style image of a man with a tile missing where his nose should be, captioned 'Roff se tile nahi lagaya? Naak Kat Gayi.' Ran across tile hubs, outdoor sites including Bandra in Mumbai, and cinema halls.
Agency: Ogilvy India.
Purpose · 8 Jul 2025
The third film in Adani Group's #HumKarkeDikhateHain series, directed by Amit Sharma and made by Ogilvy India, following a man who returns to his hometown to find it transformed by Adani Green Energy's solar power -- from farms and classrooms to hospitals and livelihoods.
Agency: Ogilvy India.
Purpose · 10 Jun 2025
A 60th-anniversary campaign for Coromandel's Gromor fertiliser brand built around three multilingual films that frame farmers as indispensable to the nation, using the line 'Kisan Chhutti Par Hai' (the farmer is on leave) to make the point that farmers never get a day off.
Agency: Ogilvy India.
Integrated campaign · 2 Jun 2025
Eight brand films that rebuild the 1980s Tata Salt jingle around iodine and children's mental development, set in Hindi-belt, Bengali and Marathi households and staged in settings from vidaais to classrooms to kitty parties.
Agency: Ogilvy India.
Regional · 16 May 2025
A Mumbai edition of the 'Maa Jaisi' platform: a black-and-white digital film narrated as street rap strings together everyday acts of care on local trains, at chai stalls and at the Gateway of India, backed by print, radio and outdoor.
Agency: Ogilvy India.
Integrated campaign · 8 May 2025
Sun Pharma's first corporate brand campaign, created by Ogilvy Mumbai, built around the idea that 1,000 Sun Pharma medicines are prescribed every minute worldwide; ran across TV, digital, social, IPL on OTT and outdoor in nine languages to build public awareness beyond doctors and chemists.
Agency: Ogilvy India.
Ad film · 11 Apr 2025
Vicky Kaushal's debut as ENO ambassador casts him as a stage magician whose body-separation act stalls with acidity until ENO makes it vanish in six seconds. Ogilvy's film ran on television, digital, print, outdoor and social.
Agency: Ogilvy India. Talent: Vicky Kaushal.
Digital/social · 27 Mar 2025
IGI launched a category-first campaign built around three vignettes (a groom's ring, a corporate woman's necklace, a son's gift to his father) tying diamond gifting moments to the tagline 'Your promise/ambition/legacy is IGI certified.' Directed at consumers who have bought or are considering diamond jewelry, it ran as a digital campaign in English, Hindi and Bengali on YouTube, Facebook, Instagram and LinkedIn.
Agency: Ogilvy.
Ad film · 21 Mar 2025
A TVC for Ace Exterior Emulsion and Tractor Emulsion in which homeowners keep betting on their painted walls holding up, and keep winning, to carry the four-year warranty message. Conceptualised by Ogilvy Mumbai and directed by Shayak Roy.
Agency: Ogilvy India.
Ad film · 18 Mar 2025
A kids' film that sets the coloured Gems buttons loose in outer space, playing the brand's Jitney Colours Utni Masti line against child-like curiosity about the cosmos.
Agency: Ogilvy India.
Ad film · 7 Mar 2025
A Shah Rukh Khan TVC in which he plays a cop chasing criminals through Rajasthan's heat on a Castrol Activ-powered bike that keeps going while a rival's overheats; ran in 10 languages across digital, print and OOH and debuted during the Champions Trophy final broadcast.
Agency: Ogilvy India. Talent: Shah Rukh Khan.
Ad film · 3 Mar 2025
Amitabh Bachchan narrates, acts the husband and sings the jingle in a film marking 25 years of Dr. Fixit. Prasoon Pandey of Corcoise Films wrote the lyrics and directed.
Agency: Ogilvy India. Talent: Amitabh Bachchan.
Ad film · 20 Dec 2024
A thriller-styled film with a comic twist that argues intense dark chocolate has to be eaten slowly, positioning Bournville as a slow-down ritual in a milk-chocolate market.
Agency: Ogilvy India.
Purpose · 19 Dec 2024
Launch film of the Adani Group's ongoing #HumKarkeDikhateHain corporate-image campaign, moving away from statistics toward human-interest stories; the inaugural film follows a boy who believes a fan can bring electricity to his village, resolved by an Adani wind turbine.
Agency: Ogilvy India.
Ad film · 18 Nov 2024
A film built on the idea that strength is built rather than inherited, with boxer Mary Kom and her son Khupneivar Kom cast as a mother teaching preparation rather than as a straight celebrity endorsement.
Agency: Ogilvy India. Talent: Mary Kom, Khupneivar Kom.
Ad film · 28 Oct 2024
An Ogilvy India film, directed by Vinil Mathew, in which a wife breaks the news that she is expecting by sliding the new One Touch Casserole across the dinner table; the one-finger lid stands in for clean hands and 'good news'. Ran on TV in the festive season with billboards in Delhi and Mumbai, in-store promotion, social, influencers and streaming.
Agency: Ogilvy India.
Integrated campaign · 22 Oct 2024
Ogilvy Mumbai ran fifty trick questions over six weeks, each one looking obvious but turning up a surprise when you searched it. The googlies ran on social, TV, billboards, newspapers, grocery aisles and product packs to turn a routine search into a game.
Agency: Ogilvy India.
Integrated campaign · 7 Oct 2024
A brand platform built around Gullu, a quick-witted CGI parrot the company billed as India's first bird influencer, who talks consumers, dealers and carpenters through fire resistance and zero-emission plywood in a series of short films. Directed by Shayak Roy for Better Late Than Never Films and rolled out in more than 34 cities.
Agency: Ogilvy.
Purpose · 19 Sep 2024
A Daughter's Day film built on spoken poetry that asks expecting mothers to say out loud that they want a girl, taking on the preference for a son. It follows the brand's earlier #MeriBetiStrong work.
Agency: Ogilvy.
Launch · 5 Aug 2024
The launch campaign for the Pulsar NS400Z, which also moved the brand line from Definitely Male to Definitely Daring. The film follows three riders who each pick the harder, unmarked route instead of the obvious one. Ogilvy India created it under CCO Sukesh Nayak.
Agency: Ogilvy India.
Purpose · 1 Jul 2024
An annual National Doctors' Day initiative, conceived by Ogilvy India, where celebrities and the public mark the date a doctor gave them a 'second life'; the 2024 edition was fronted by Sushmita Sen and Manisha Koirala, building on 2023's edition with Rishabh Pant and Mahima Chaudhry.
Agency: Ogilvy India. Talent: Sushmita Sen, Manisha Koirala.
Ad film · 5 Jun 2024
A film follows two brothers whose lifelong musical partnership traces back to being stuck together with Fevicol as kids, built around the tagline 'Aisa Jode, Jodi Judi Rahe' and timed to the 100th birth anniversary of Fevicol founder Balvantray Kalyanji Parekh.
Agency: Ogilvy India.
Ad film · 8 Apr 2024
A TVC by Ogilvy in which a child's 'Javelin Man' toy, modelled on new ambassador Neeraj Chopra, dies mid-adventure on an ordinary battery until the real Chopra steps in with an Ultima alkaline battery. Mixes animation and live action to sell the 400% longer-lasting claim.
Agency: Ogilvy India. Talent: Neeraj Chopra.
Influencer · 7 Apr 2024
Part of the Savlon Swasth India Mission, this one used hip-hop to sell handwashing to children. Rapper Emiway Bantai performed with kids from The Dharavi Dream Project so the habit arrived as music rather than instruction.
Agency: Ogilvy India. Talent: Emiway Bantai.
Digital/social · 25 Mar 2024
A campaign that used AI to let small local businesses insert their own shopfront and name into a Shah Rukh Khan ad film, generating thousands of personalised local ads; it topped the WARC Effective 100 Rankings for 2024. Created by Ogilvy Mumbai with Wavemaker Mumbai as media agency.
Agency: Ogilvy Mumbai. Talent: Shah Rukh Khan.
Ad film · 8 Mar 2024
A TVC for the Engage Eau De Parfum range for men and women, built on spontaneous moments of romance set off by a fragrance. Brand ambassadors Kartik Aaryan and Tara Sutaria front it.
Agency: Ogilvy. Talent: Kartik Aaryan, Tara Sutaria.
Integrated campaign · 26 Feb 2024
A 360-degree campaign set in a restaurant, where a diner's mention of a home-style dish triggers memories of his mother's cooking, ties Fortune Soya Health Oil and Kachi Ghani Mustard oil to the emotional pull of home-cooked food. Directed by Piyush Pandey.
Agency: Ogilvy India.
Purpose · 7 Nov 2023
Ogilvy-conceived purpose campaign addressing loneliness through the power of connectivity, told as short films. It launched in 2023 around youth and urban isolation, set to the song 'Akele Akele Kahaan Ja Rahe Ho', and was revived in 2024 with a second, Durga Puja-set instalment about empty-nester parents, which debuted during the ICC T20 World Cup.
Agency: Ogilvy India.
Ad film · 17 Oct 2023
Brand ambassador Neeraj Chopra played four fortune tellers meeting to complain that their trade has dried up because Tata AIA customers no longer worry about the future. Ogilvy India wrote it to launch the brand line 'Har Waqt Ke Liye Taiyaar'.
Agency: Ogilvy India. Talent: Neeraj Chopra.
Ad film · 17 Oct 2023
A campaign conceptualised by Ogilvy India built around relatable, everyday-friendship scenarios, encouraging people to shed pretences and have genuine, unfiltered conversations with friends.
Agency: Ogilvy India.
Experiential · 4 Oct 2023
A live OOH kiosk at Phoenix Mall in Mumbai carried a life-like image of Ayushmann Khurrana that shoppers could talk to in real time about smart glasses and lenses. Ogilvy Bangalore built it and cut a digital film out of the footage.
Agency: Ogilvy India. Talent: Ayushmann Khurrana.
Digital/social · 30 Sep 2023
A digital film launching Fevicol Glue Drops around a child's birthday party where tape has wrecked the walls, showing the drops peeling off clean. Backed by an influencer push across digital touchpoints.
Agency: Ogilvy India.
Digital/social · 30 Sep 2023
A digital campaign for Fevicol Glue Drops, a new drop adhesive, built around a birthday party's decorations left in tatters by regular tape; positions the product as a mess-free way to decorate, backed by an influencer push across digital platforms.
Agency: Ogilvy India.
Sports · 2 Aug 2023
An integrated campaign for Thums Up as official beverage partner of the ICC Men's Cricket World Cup 2023, built around a split-can pack that let fans back their favourite team, QR-code digital victory coins and a film debating who would win the Cup. Cricket commentator Harsha Bhogle featured in the campaign.
Agency: Ogilvy India. Talent: Harsha Bhogle.
Digital/social · 21 Jul 2023
A digital film for the Boomlite DL 85 rechargeable torch: when a cricket ball is lost in a dark forest at dusk, the girl the boys had excluded from the game fetches it with the torch. Ogilvy's line frames everyday heroism as needing only power.
Agency: Ogilvy India.
Ad film · 24 Apr 2023
Two TVCs for the summer ice-cream range turn 'Mother Promise' into a pledge sworn over Mother Dairy kulfis and cones, one between siblings hiding a secret from their mother and one between a couple; the thought was meant to extend across the dairy portfolio.
Agency: Ogilvy India.
Ad film · 3 Mar 2023
Second phase of 'We got you, baby': new mother Sonam Kapoor Ahuja takes a two-step flip-and-dip test of softness and absorption against a rival diaper and joins the Huggies mom club; the film ran in five languages on TV and digital.
Agency: Ogilvy India. Talent: Sonam Kapoor Ahuja.
Ad film · 16 Feb 2023
A brand film that freezes a restaurant mid-meal, a market mid-transaction and a road mid-journey, then restarts the world when an Eicher truck's ignition turns, to argue that modern logistics is what keeps daily life moving. Released on the company's social handles and on Hotstar.
Agency: Ogilvy India.
Integrated campaign · 14 Jan 2023
Ranbir Kapoor plays both a stage magician and an Ultima Protek contractor in an Ogilvy film directed by Abhinay Deo, extending the long-running lamination line about protecting a house from baarish, dhoop and dhool. It ran on TV, print, OOH, point of sale and digital.
Agency: Ogilvy India. Talent: Ranbir Kapoor.
Rebrand · 9 Jan 2023
New brand tagline and positioning ('No destination is too far') launched to mark Ashok Leyland's 75th year in India, created by Ogilvy under Piyush Pandey and unveiled jointly by Executive Chairman Dheeraj Hinduja and MD & CEO Shenu Agarwal.
Agency: Ogilvy India.
Festive · 4 Jan 2023
A TVC built on the Indian tradition of never leaving a home empty-handed, clubbed with regional trade offers ("DSP Har Ghar Happy Offer" in the East/Northeast, "DSP Every Home Happy Home Offer" in the South) to incentivise home builders. Conceptualised by Ogilvy.
Agency: Ogilvy.
Launch · 2 Jan 2023
Relaunch of Huggies Complete Comfort with a new visual identity across packaging and a digital-first film that gives the baby a voice to complain about diaper discomforts before five-in-one comfort arrives; content was personalised by consumer cohort.
Agency: Ogilvy India.
Integrated campaign · 10 Nov 2022
Bournvita distorted its own jar into shapes it was never meant to take, so-called Forced Packs, to argue that parents should back a child's real talent instead of a preset career. Distorted jars were placed in Star Bazaar stores to capture shopper reactions, with print, social and influencer support.
Agency: Ogilvy Mumbai.
Ad film · 4 Nov 2022
Three films for the Polycab LED 3-in-1 Panel Light show everyday grumble-worthy situations that look different under better light, conceptualised by Ogilvy India with production by Retro Films.
Agency: Ogilvy India.
Launch · 26 Oct 2022
The first campaign of Polycab's new creative partnership with Ogilvy India, introducing Polycab Green Wire with '5-in-1 Greenshield' technology (fire safety, energy efficiency, durability, eco-friendliness, shock protection), aiming to make Polycab top of mind for home electrical needs.
Agency: Ogilvy India.
Festive · 15 Oct 2022
Tasva's first campaign film, timed to the wedding and festive season. Set in a wedding home, Ranbir Kapoor talks Ananya Panday through her pre-marriage nerves by reframing the couple as two friends starting out rather than two people who must change each other. It ran on the big general entertainment channels.
Agency: Ogilvy. Talent: Ranbir Kapoor, Ananya Panday.
Integrated campaign · 4 Oct 2022
For the Pulsar N160, Ogilvy ran a censored TV ad showing a stationary motorcycle with an on-screen QR code; scanning it opened the real stunt film on YouTube. The QR code was then carried into print, outdoor and posters in colleges and cafes across Indian cities.
Agency: Ogilvy India.
Rebrand · 20 Sep 2022
Silk changed its visual identity and packaging around a bold letter S, engraved into every cube of the bar, and launched it with a reveal video plus outdoor activations, platform partnerships, influencers and a TVC in a later phase.
Agency: Ogilvy India.
Integrated campaign · 11 May 2022
A brand campaign fronted by Ranveer Singh arguing that there is no shortcut to fresh, chemical-free meat and fish, tying the actor's persona to the company's direct-from-fishermen sourcing claim.
Agency: Ogilvy India. Talent: Ranveer Singh.
Purpose · 5 May 2022
A Mother's Day film conceptualised by Ogilvy in which a young woman moving to a new city, Bulbul, realises her mother was her first teacher and 'first academy' -- small moments of being equipped for independence reframed as lifelong lessons.
Agency: Ogilvy.
Ad film · 25 Apr 2022
A film aimed at millennials and Gen Z in Delhi, Mumbai, Bengaluru and Hyderabad, in which a delivery rider running late tells a work-from-home customer about the MTR Minute range as the faster alternative to ordering in. Supported by influencer work and social contests.
Agency: Ogilvy India.
Ad film · 15 Mar 2022
Film with Varun Dhawan on the idea that comfortable innerwear shows up as a smile on the face, aimed at 18-30-year-old men in urban and rural markets. Created by Ogilvy Mumbai, directed by Neha Kaul of Corcoise Films; live on TV, social, outdoor, print and on-ground.
Agency: Ogilvy India. Talent: Varun Dhawan.
Regional · 20 Sep 2021
Twelve short films in eight Indian languages, built on the colloquial word 'Kalka' for anything stale, running through the IPL. Young couples trade one-liners and land on FreshToHome as the fresh option. Conceptualised by Piyush Pandey at Ogilvy.
Agency: Ogilvy India.
Ad film · 26 Jun 2020
Older landmark. As the first lockdown eased, Ogilvy built a campaign around the things people could not wait to get back to, tying that restlessness to the joy of driving a BMW. The brand said it had read consumer-sentiment data showing people were already planning trips before dialling the positivity up.
Agency: Ogilvy India.
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