S for Love
Silk changed its visual identity and packaging around a bold letter S, engraved into every cube of the bar, and launched it with a reveal video plus outdoor activations, platform partnerships, influencers and a TVC in a later phase.
| Brand | Mondelez India |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | digital, social, OOH, TV |
| Source | exchange4media |
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