Coco, the AI-Augmented Mascot
Tata Play introduced Coco, an AI-assisted puppy mascot developed with Ogilvy and Aesthetic Intelligence Labs using a generative-AI creative pipeline and a custom 8,000-frame visual dataset, to represent the brand across TV, digital, the Tata Play app and customer touchpoints.
| Brand | Tata Play |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, digital |
| Source | Tata Play |
More from Ogilvy India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Pidilite (Fevicol) | Prison film for tile adhesiveAd film · 25 Aug 2026 | Ad film | Ogilvy India | 25 Aug 2026 |
| D'Decor | Your Bedroom. Your Story.Ad film · 18 Aug 2026 | Ad film | Ogilvy India | 18 Aug 2026 |
| Asian Paints | Delightful disbeliefRegional · 15 Aug 2026 | Regional | Ogilvy India | 15 Aug 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | Acidity ke kayi naam, ENO sab par kare kaamIntegrated campaign · 14 Aug 2026 | Integrated campaign | Ogilvy India | 14 Aug 2026 |
| Asian Paints | Beautiful Homes Painting Service - South India filmsRegional · 11 Aug 2026 | Regional | Ogilvy India | 11 Aug 2026 |
| Castrol | Bike Smooth, Toh Life SmoothLaunch · 19 Jun 2026 | Launch | Ogilvy | 19 Jun 2026 |
| ITC | Smell what is possible (Sixth Sense)Purpose · 13 Jun 2026 | Purpose | Ogilvy | 13 Jun 2026 |
| Mother Dairy | Isey Uthao, Baaki Sab Pe Pause LagaoIntegrated campaign · 30 Apr 2026 | Integrated campaign | Ogilvy India | 30 Apr 2026 |
More from Tata Play
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Samajhdar Bano, Tata Play LagaoAd film · 14 Oct 2025 | Ad film | Ogilvy | 14 Oct 2025 |
| World Television Day 2024 campaignPurpose · 21 Nov 2024 | Purpose | – | 21 Nov 2024 |
| India is Now BingeingDigital/social · 18 Jul 2023 | Digital/social | – | 18 Jul 2023 |
| Bachcha Bachcha Janta HaiAd film · 26 Jun 2023 | Ad film | – | 26 Jun 2023 |
| Tata Sky to Tata Play rebrand launchRebrand · 29 Jan 2022 | Rebrand | – | 29 Jan 2022 |
| Tata Sky is now Tata Play launch campaignRebrand · 29 Jan 2022 | Rebrand | – | 29 Jan 2022 |