Dalmia Cement
Dalmia Cement has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Dalmia Cement's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ranveer Singh | Past | 20 Feb 2024 | 20 Feb 2024 |
| Abhishek Banerjee | Past | 31 Oct 2022 | 31 Oct 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 20 Feb 2024
Dalmia Cement signed Ranveer Singh as brand ambassador for a multimedia campaign built on the slogan "RCF Strong toh Ghar Strong," positioning the brand as the "RCF Expert" (Roof, Column, Foundation) and educating home builders and contractors on using the right cement and construction practices.
Talent: Ranveer Singh.
Festive · 4 Jan 2023
A TVC built on the Indian tradition of never leaving a home empty-handed, clubbed with regional trade offers ("DSP Har Ghar Happy Offer" in the East/Northeast, "DSP Every Home Happy Home Offer" in the South) to incentivise home builders. Conceptualised by Ogilvy.
Agency: Ogilvy.
Digital/social · 31 Oct 2022
A festive-season digital/social campaign built around a fictitious contractor character, NAT (Natarajan Anand Terai), played by actor Abhishek Banerjee, who discovers Dalmia Cement's qualities across humorous videos, memes and a user-generated-content wall-photo contest; run by digital agency Team Pumpkin and reported to have reached 31.7 million people.
Agency: Team Pumpkin. Talent: Abhishek Banerjee.
Agencies
Credited on Dalmia Cement's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 4 Jan 2023 |
| Team Pumpkin | 1 campaign | 31 Oct 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Dalmia Cement | 0 | 0 | 3 | – | 20 Feb 2024 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Dalmia Cement doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Which agency works on Dalmia Cement's campaigns?
Credited on Dalmia Cement campaigns: Ogilvy India (1 campaign, latest 4 Jan 2023); Team Pumpkin (1 campaign, latest 31 Oct 2022).
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