Totally Fresh
Twelve short films in eight Indian languages, built on the colloquial word 'Kalka' for anything stale, running through the IPL. Young couples trade one-liners and land on FreshToHome as the fresh option. Conceptualised by Piyush Pandey at Ogilvy.
| Brand | FreshToHome |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, digital |
| Source | MediaNews4U |
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