Bajaj Auto
Bajaj Auto has 7 campaigns on record and no confirmed sponsorships yet.
7 of 7 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Digital/social · 22 Jul 2026
Global, crowdsourced campaign marking 25 years of the Pulsar brand, inviting riders worldwide to submit their own Pulsar stories as user-generated content.
Digital/social · 26 Feb 2026
A dynamic-creative-optimisation connected-TV campaign for Triumph Motorcycles, the premium marque Bajaj Auto distributes in India through its partnership with Triumph.
Digital/social · 25 Feb 2026
Bajaj Auto ran a dynamic-creative connected-TV campaign for Triumph across JioHotstar, Samsung TV Plus, ZEE5, LG Channels, WION and Zee News, with on-screen QR prompts that took viewers to specifications and variants. It targeted nine premium-motorcycle cities including Chennai, Hyderabad, Bengaluru, Mumbai, Pune and Delhi.
Launch · 14 Jan 2026
Launch of the entry-level Chetak C25 electric scooter alongside a reworked, digital-first media mix that scaled back print and treats TV as a secondary medium.
Digital/social · 2 Aug 2025
Youth-facing Pulsar campaign urging Gen Z to reject secondhand, screen-mediated thrills and live, create and experience life boldly and authentically.
Show 2 more
Launch · 5 Aug 2024
The launch campaign for the Pulsar NS400Z, which also moved the brand line from Definitely Male to Definitely Daring. The film follows three riders who each pick the harder, unmarked route instead of the obvious one. Ogilvy India created it under CCO Sukesh Nayak.
Agency: Ogilvy India.
Integrated campaign · 4 Oct 2022
For the Pulsar N160, Ogilvy ran a censored TV ad showing a stationary motorcycle with an on-screen QR code; scanning it opened the real stunt film on YouTube. The QR code was then carried into print, outdoor and posters in colleges and cafes across Indian cities.
Agency: Ogilvy India.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 13 Nov 2025
Pulsar is promoted with a listener offer link (pulsar.gg) in the show notes of 2 episodes between 2025-11-13 and 2025-11-20, most recently 'Sorry, Danielle'.
Agencies
Credited on Bajaj Auto's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 2 campaigns | 5 Aug 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bajaj Auto | 0 | 4 | 7 | – | 22 Jul 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Bajaj Auto doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
Which agency works on Bajaj Auto's campaigns?
Credited on Bajaj Auto campaigns: Ogilvy India (2 campaigns, latest 5 Aug 2024).
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