Moments Campaign
IGI launched a category-first campaign built around three vignettes (a groom's ring, a corporate woman's necklace, a son's gift to his father) tying diamond gifting moments to the tagline 'Your promise/ambition/legacy is IGI certified.' Directed at consumers who have bought or are considering diamond jewelry, it ran as a digital campaign in English, Hindi and Bengali on YouTube, Facebook, Instagram and LinkedIn.
| Brand | International Gemological Institute |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | digital, social |
| Source | IGI |
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