Nayi Soch Naye Raaste
A brand film that freezes a restaurant mid-meal, a market mid-transaction and a road mid-journey, then restarts the world when an Eicher truck's ignition turns, to argue that modern logistics is what keeps daily life moving. Released on the company's social handles and on Hotstar.
| Brand | Royal Enfield |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | social, OTT |
| Source | Financial Express |
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