Be Someone's We
Ogilvy-conceived purpose campaign addressing loneliness through the power of connectivity, told as short films. It launched in 2023 around youth and urban isolation, set to the song 'Akele Akele Kahaan Ja Rahe Ho', and was revived in 2024 with a second, Durga Puja-set instalment about empty-nester parents, which debuted during the ICC T20 World Cup.
| Brand | Vi |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, digital, in-store |
| Source | MediaNews4UMediaNews4U |
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