CEAT
CEAT sponsors 3 properties, mostly cricket, and has 5 campaigns on record. 4 confirmed in 2026.
7 of 14 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · League · 2026
Strategic timeout partner for IPL 2026. The timeout itself carries the brand name in the broadcast.
Official partner · Event · 2026
Tile in the "PARTNERS" group labelled "STRATEGIC TIMEOUT PARTNER".
Official partner · Event · 2026
Listed under "PARTNERS" on the WPL sponsor wall.
Official partner · Event · 2025
Listed as "official strategic timeout partner".
Official partner · Event · 2025
Listed as "OFFICIAL STRATEGIC TIMEOUT PARTNER".
Official partner · Event · 2024
Listed as "official strategic timeout partner".
Official partner · Event · 2024
Listed as "OFFICIAL STRATEGIC TIMEOUT PARTNER".
Official partner · Event · 2023
Listed as "OFFICIAL STRATEGIC TIMEOUT PARTNER".
Show 1 more
Official partner · Event · 2023
Listed as "Official Strategic Timeout Partner".
Ambassadors
Talent named in CEAT's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Zoya Akhtar | Current | 20 Feb 2026 | 20 Feb 2026 |
| Rohit Sharma | Past | 31 Mar 2023 | 31 Mar 2023 |
| Shubman Gill | Past | 31 Mar 2023 | 31 Mar 2023 |
| Shreyas Iyer | Past | 31 Mar 2023 | 31 Mar 2023 |
| Aamir Khan | Past | 29 Oct 2020 | 10 Dec 2022 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 20 Feb 2026
A T20 World Cup campaign directed by Zoya Akhtar and built by Ogilvy India around a skid-challenge, playing on the idea of control amid the chaos of an action shoot, as part of CEAT's continuing cricket-led brand platform.
Agency: Ogilvy India. Talent: Zoya Akhtar.
Ad film · 31 Mar 2023
A new SUV tyre range campaign fronted by three India cricketers, timed to the brand's cricket-season marketing push.
Talent: Rohit Sharma, Shreyas Iyer, Shubman Gill.
Purpose · 10 Dec 2022
A consumer-awareness campaign fronted by brand ambassador Aamir Khan urging buyers to check for a 5-star energy-efficiency rating when choosing tyres.
Talent: Aamir Khan.
Digital/social · 8 Aug 2022
A Friendship Day campaign run jointly with Royal Enfield promoting road-safety habits among riders, framed as a 'friendship with safety'.
Ad film · 29 Oct 2020
Aamir Khan plays a crash-test dummy who has watched other dummies come off badly and refuses to take part until he has checked the tyres, closing on the line that when it comes to safety you should not be a dummy. Made for the SecuraDrive premium car tyre aimed at sedans and compact SUVs.
Talent: Aamir Khan.
Agencies
Credited on CEAT's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 20 Feb 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| CEAT | 3 | 4 | 5 | Cricket | 20 Feb 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and CEAT doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does CEAT sponsor?
CEAT has 3 confirmed sponsorship properties on record, mostly in cricket, including TATA IPL 2026, Indian Premier League, Women's Premier League. The latest is dated 20 Feb 2026.
Who are CEAT's brand ambassadors in 2026?
Campaigns since April 2025 feature Zoya Akhtar. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on CEAT's campaigns?
Credited on CEAT campaigns: Ogilvy India (1 campaign, latest 20 Feb 2026).
Does CEAT sponsor cricket?
Yes. CEAT has 9 confirmed cricket deals on record.
Know when CEAT signs something new
One email when CEAT or an automotive rival signs a sponsorship, an ambassador or a campaign.
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