Hamilton Housewares (Milton)
Hamilton Housewares (Milton) sponsors 3 properties, mostly culture, arts and literature, and has 4 campaigns on record. 1 confirmed in 2026.
7 of 8 rows confirmed on their sourceHow we check
See how Hamilton Housewares (Milton) compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Co-powered · Event · 2026
Co-Presenting Partner on the festival's Patrons & Partners wall.
Co-powered · Event · 2025
Co-Presented by (Lead Sponsor)
Partner · Event · 2025
Sustainability Partner
Partner · Event · 2024
Sustainability Partner
Ambassadors
Talent named in Hamilton Housewares (Milton)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Yashraj Mukhate | Past | 7 Jun 2024 | 7 Jun 2024 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 11 Dec 2024
An outdoor launch for the ProCook Tri-Ply and Hexa Tech cookware range, planned with OOH specialist Walk The Talk across large formats, digital OOH, and metro and train wraps in several markets, placed along the target buyer's commute.
Ad film · 28 Oct 2024
An Ogilvy India film, directed by Vinil Mathew, in which a wife breaks the news that she is expecting by sliding the new One Touch Casserole across the dinner table; the one-finger lid stands in for clean hands and 'good news'. Ran on TV in the festive season with billboards in Delhi and Mumbai, in-store promotion, social, influencers and streaming.
Agency: Ogilvy India.
Influencer · 7 Jun 2024
A back-to-school campaign for a 75-colour range of kids' bottles and tiffins, led by a jingle that Instagram composer Yashraj Mukhate built by playing the tiffins and bottles as instruments alongside child actor Shravani Sharma. Amplified on OOH, social, on-ground and OTT; a million views in 36 hours.
Talent: Yashraj Mukhate, Shravani Sharma.
Ad film · 11 Oct 2022
A set of TVCs marking Milton's 50th year, tracing how its products changed with consumers' needs: one on the Thermosteel flask that holds temperature for 24 hours, another on the app-enabled smart tiffin. Ran on national TV and the brand's social pages under the 'Kuch Naya Sochte Hai' line.
Agencies
Credited on Hamilton Housewares (Milton)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 28 Oct 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hamilton Housewares (Milton) | 3 | 1 | 4 | Culture, arts and literature | 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Hamilton Housewares (Milton) doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Hamilton Housewares (Milton) sponsor?
Hamilton Housewares (Milton) has 3 confirmed sponsorship properties on record, mostly in culture, arts and literature, including Kala Ghoda Arts Festival, Jashn-e-Rekhta, Serendipity Arts Festival. The latest is dated 2026.
Which agency works on Hamilton Housewares (Milton)'s campaigns?
Credited on Hamilton Housewares (Milton) campaigns: Ogilvy India (1 campaign, latest 28 Oct 2024).
Know when Hamilton Housewares (Milton) signs something new
One email when Hamilton Housewares (Milton) or a home & building rival signs a sponsorship, an ambassador or a campaign.
Work at Hamilton Housewares (Milton)? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.