Good News
An Ogilvy India film, directed by Vinil Mathew, in which a wife breaks the news that she is expecting by sliding the new One Touch Casserole across the dinner table; the one-finger lid stands in for clean hands and 'good news'. Ran on TV in the festive season with billboards in Delhi and Mumbai, in-store promotion, social, influencers and streaming.
| Brand | Hamilton Housewares (Milton) |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, OOH, in-store, social, OTT |
| Source | afaqs!BW Businessworld |
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