Eveready
Eveready has 7 campaigns on record and no confirmed sponsorships yet.
7 of 7 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Eveready's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sonakshi Sinha | Current | 19 Jul 2025 | 19 Jul 2025 |
| Usha Uthup | Past | 11 Oct 2024 | 11 Oct 2024 |
| Neeraj Chopra | Past | 8 Apr 2024 | 8 Apr 2024 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 19 Jul 2025
The launch of India's first hybrid torch, which runs on an inbuilt rechargeable cell or three AA batteries, tied to Sonakshi Sinha's supernatural film 'Nikita Roy'. A video with the actress demonstrates the two-in-one power modes and toggle switch under the #NeverOutOfLight line.
Talent: Sonakshi Sinha.
Launch · 12 Apr 2025
A nationwide TVC supporting the launch of an improved carbon zinc battery with three-year shelf life and 3X EMD power, leaning on Eveready's more than 50% share of India's dry-cell market and its record of dependable household power.
Digital/social · 7 Jan 2025
A witty film made with quick-commerce platform Zepto showing device batteries dying at the worst moments - remotes, medical gadgets, toys - and Ultima batteries arriving in minutes. It marked Ultima's listing for rapid delivery on Zepto across several cities.
Purpose · 11 Oct 2024
At Kolkata pandals including Dumdum Park Tarun Sangha, Hindustan Park and Jodhpur Park 95 Pally, Eveready replaced male public-announcement voices with Usha Uthup and Ritabhari Chakraborty delivering safety and respect messages, and fielded a 'Siren Squad' of volunteers in campaign T-shirts. Built around the Siren Torch, its 100-decibel personal-safety torch.
Talent: Usha Uthup, Ritabhari Chakraborty.
Ad film · 8 Apr 2024
A TVC by Ogilvy in which a child's 'Javelin Man' toy, modelled on new ambassador Neeraj Chopra, dies mid-adventure on an ordinary battery until the real Chopra steps in with an Ultima alkaline battery. Mixes animation and live action to sell the 400% longer-lasting claim.
Agency: Ogilvy India. Talent: Neeraj Chopra.
Show 2 more
Digital/social · 21 Jul 2023
A digital film for the Boomlite DL 85 rechargeable torch: when a cricket ball is lost in a dark forest at dusk, the girl the boys had excluded from the game fetches it with the torch. Ogilvy's line frames everyday heroism as needing only power.
Agency: Ogilvy India.
Ad film · 16 Mar 2023
A TVC for the digiLED lighting range in which a couple dressed for a night out find uninvited neighbours of every age walking in to be photographed under the same light. Rediffusion built the film on social-media-era vanity to sell Eveready's home lighting.
Agency: Rediffusion.
Agencies
Credited on Eveready's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 2 campaigns | 8 Apr 2024 |
| Rediffusion | 1 campaign | 16 Mar 2023 |
Against energy & industrial peers
Confirmed deals only. The full energy & industrial leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Eveready | 0 | 0 | 7 | – | 19 Jul 2025 |
| Tata Group (corporate brand) | 7 | 4 | 0 | Cricket | 2026 |
| Vedanta | 6 | 6 | 3 | Running and fitness | 21 Mar 2026 |
| ADNOC | 7 | 7 | 1 | Motorsport | 29 Jul 2026 |
| Reliance Industries (Jio, Reliance Retail) | 8 | 5 | 2 | Business, tech and industry | 30 Mar 2026 |
Where peers sponsor and Eveready doesn't
| Property | Peers on it |
|---|---|
| India Energy Week | Vedanta, ADNOC, Reliance Industries (Jio, Reliance Retail) |
| WAVES - World Audio Visual & Entertainment Summit | Tata Group (corporate brand), Reliance Industries (Jio, Reliance Retail) |
| Tata Mumbai Marathon | Tata Group (corporate brand), Vedanta |
| ADIPEC | ADNOC |
| Bengaluru Tech Summit | Reliance Industries (Jio, Reliance Retail) |
| MAMI Mumbai Film Festival | Reliance Industries (Jio, Reliance Retail) |
| Yas Marina Circuit season | ADNOC |
| Jashn-e-Rekhta | Vedanta |
Questions people ask
Who are Eveready's brand ambassadors in 2026?
Campaigns since April 2025 feature Sonakshi Sinha. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Eveready's campaigns?
Credited on Eveready campaigns: Ogilvy India (2 campaigns, latest 8 Apr 2024); Rediffusion (1 campaign, latest 16 Mar 2023).
Know when Eveready signs something new
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