Tata Play
Tata Play has 7 campaigns on record and no confirmed sponsorships yet.
7 of 7 rows confirmed on their sourceHow we check
See how Tata Play compares with Star Sports and The Times of IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ambassadors
Talent named in Tata Play's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kareena Kapoor Khan | Past | 29 Jan 2022 | 18 Jul 2023 |
| Sonakshi Sinha | Past | 18 Jul 2023 | 18 Jul 2023 |
| Manoj Bajpayee | Past | 18 Jul 2023 | 18 Jul 2023 |
| Saif Ali Khan | Past | 29 Jan 2022 | 26 Jun 2023 |
| R. Madhavan | Past | 29 Jan 2022 | 29 Jan 2022 |
| Priyamani | Past | 29 Jan 2022 | 29 Jan 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 14 Oct 2025
A DTH value campaign conceptualised by Ogilvy using two AI-generated characters, a wise owl and a witty donkey, to explain Tata Play's INR 3,600 Dhamaka Offer and bust myths about hidden DTH costs, running nationally on TV plus digital and social.
Agency: Ogilvy.
Rebrand · 29 Sep 2025
Tata Play introduced Coco, an AI-assisted puppy mascot developed with Ogilvy and Aesthetic Intelligence Labs using a generative-AI creative pipeline and a custom 8,000-frame visual dataset, to represent the brand across TV, digital, the Tata Play app and customer touchpoints.
Agency: Ogilvy.
Purpose · 21 Nov 2024
A World Television Day campaign celebrating television's power to unite a culturally diverse India across screens and shared stories.
Digital/social · 18 Jul 2023
A 360-degree digital campaign for Tata Play Binge built around a data-driven vox pop hosted by influencer Urmila Wedkar, a Kareena Kapoor Khan collab reel, and a celebrity talk show with Anupama Chopra and Film Companion in which stars such as Manoj Bajpayee and Sonakshi Sinha shared their binge-watching lists.
Talent: Kareena Kapoor Khan, Anupama Chopra, Manoj Bajpayee, Sonakshi Sinha.
Ad film · 26 Jun 2023
Two films for the OTT aggregator in which Saif Ali Khan and Kareena Kapoor Khan ask where a show is streaming and neighbourhood children answer instantly, naming SonyLIV for Maharani and Disney+ Hotstar for Arya, both bundled inside a single Binge subscription.
Talent: Saif Ali Khan, Kareena Kapoor Khan.
Show 2 more
Rebrand · 29 Jan 2022
Tata Sky rebranded as Tata Play to reflect its expansion beyond DTH into wider entertainment, launching with a campaign fronted by Kareena Kapoor Khan, Saif Ali Khan, R. Madhavan and Priyamani under the promise of a more 'Jingalala' viewing experience.
Talent: Kareena Kapoor Khan, Saif Ali Khan, R. Madhavan, Priyamani.
Rebrand · 29 Jan 2022
The rename of Tata Sky to Tata Play was carried by a set of Hindi slice-of-life TVCs directed by Shoojit Sircar, with four actors playing everyday characters to explain that the brand now sells OTT apps alongside DTH channels. Tata Sky Broadband was renamed Tata Play Fiber at the same time.
Talent: Kareena Kapoor Khan, Saif Ali Khan, R. Madhavan, Priyamani.
Agencies
Credited on Tata Play's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 2 campaigns | 14 Oct 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Tata Play | 0 | 0 | 7 | – | 14 Oct 2025 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Tata Play doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
Which agency works on Tata Play's campaigns?
Credited on Tata Play campaigns: Ogilvy India (2 campaigns, latest 14 Oct 2025).
Know when Tata Play signs something new
One email when Tata Play or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
Work at Tata Play? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.