Chala Apni
The launch campaign for the Pulsar NS400Z, which also moved the brand line from Definitely Male to Definitely Daring. The film follows three riders who each pick the harder, unmarked route instead of the obvious one. Ogilvy India created it under CCO Sukesh Nayak.
| Brand | Bajaj Auto |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, digital, social |
| Source | Social Samosa |
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