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Greenply

Home & buildingIndia

Greenply sponsors 2 properties, mostly film, and has 3 campaigns on record. 1 confirmed in 2026.

2Properties sponsored
1Confirmed in 2026
3Campaigns
5 Aug 2026Latest deal

5 of 5 rows confirmed on their sourceHow we check

See how Greenply compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

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Sponsorships

Season by season, then every row newest first with what our check found on its source.

20231
20241

Associate sponsor · Film · 2024

Billed by Mythri Movie Makers as the film's Interior Excellence Partner, with social-media contests and digital campaigns running off the association.

Partner · Event · 2023

Special partner.

Campaigns

With the agency and talent where the trade press named them.

Aakhri Waaris

Ad film · 5 Aug 2026

An AI-made film told from a termite's point of view, in which an ageing termite's last words to his heir are a warning to stay away from Greenply plywood with TermiVax technology because it would end the family line. Humour used to carry an anti-termite product claim.

Integrated campaign · 21 Aug 2025

The company's first campaign for its MDF line, signing Jr NTR as brand ambassador and putting the boards through a series of tests on film. Run in North and West India plus Andhra Pradesh and Telangana, in multiplexes and on YouTube, and extended into dealer, contractor and retailer activation.

Talent: Jr NTR.

Integrated campaign · 7 Oct 2024

A brand platform built around Gullu, a quick-witted CGI parrot the company billed as India's first bird influencer, who talks consumers, dealers and carpenters through fire resistance and zero-emission plywood in a series of short films. Directed by Shayak Roy for Better Late Than Never Films and rolled out in more than 34 cities.

Agency: Ogilvy.

Agencies

Credited on Greenply's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

Ogilvy India1 campaign7 Oct 2024

Marketing leadership

As reported in the trade press, with the date and the article.

5 Aug 2026
Chief Marketing Officer: Ashok Jaiswar · Adgully

Against home & building peers

Confirmed deals only. The full home & building leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Greenply213Film5 Aug 2026
Godrej & Boyce (Appliances, Interio, Locks)5414TV and streaming17 Aug 2026
Pidilite (Fevicol)7311Kabaddi, hockey, tennis and more25 Aug 2026
Asian Paints5713TV and streaming1 Sep 2026
UltraTech Cement812Kabaddi, hockey, tennis and more2026

Where peers sponsor and Greenply doesn't

PropertyPeers on it
Kaun Banega Crorepati season 17Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement
Kaun Banega Crorepati season 18Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement
Pro Kabaddi LeaguePidilite (Fevicol), UltraTech Cement
JawanGodrej & Boyce (Appliances, Interio, Locks), Asian Paints
Jaipur Pink PanthersPidilite (Fevicol)
U MumbaPidilite (Fevicol)
Tamil ThalaivasAsian Paints
Rajasthan RoyalsUltraTech Cement

Questions people ask

What does Greenply sponsor?

Greenply has 2 confirmed sponsorship properties on record, mostly in film, including Pushpa 2: The Rule, Filmfare Awards. The latest is dated 5 Aug 2026.

Which agency works on Greenply's campaigns?

Credited on Greenply campaigns: Ogilvy India (1 campaign, latest 7 Oct 2024).