Har Zarurat Ka Reply

A brand platform built around Gullu, a quick-witted CGI parrot the company billed as India's first bird influencer, who talks consumers, dealers and carpenters through fire resistance and zero-emission plywood in a series of short films. Directed by Shayak Roy for Better Late Than Never Films and rolled out in more than 34 cities.

Brand	Greenply
Agency	Ogilvy India
Talent	Not named
Channels	TV, digital, OTT, social, print, OOH, on-ground
Source	BestMediaInfoMediaBrief