Prison film for tile adhesive
Roff returned to television with an Ogilvy film set in a prison, where an inmate has to live with tiles that keep coming loose. The joke carries an awareness push in a tile-adhesive category most homeowners never think about.
| Brand | Pidilite (Fevicol) |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, digital |
| Source | Storyboard18 |
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