Toofan Uthao, World Cup Jao
An integrated campaign for Thums Up as official beverage partner of the ICC Men's Cricket World Cup 2023, built around a split-can pack that let fans back their favourite team, QR-code digital victory coins and a film debating who would win the Cup. Cricket commentator Harsha Bhogle featured in the campaign.
| Brand | Coca-Cola India |
|---|---|
| Agency | Ogilvy India |
| Talent | Harsha Bhogle |
| Channels | TV, digital, in-store |
| Source | Financial Express |
More from Ogilvy India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Pidilite (Fevicol) | Prison film for tile adhesiveAd film · 25 Aug 2026 | Ad film | Ogilvy India | 25 Aug 2026 |
| D'Decor | Your Bedroom. Your Story.Ad film · 18 Aug 2026 | Ad film | Ogilvy India | 18 Aug 2026 |
| Asian Paints | Delightful disbeliefRegional · 15 Aug 2026 | Regional | Ogilvy India | 15 Aug 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | Acidity ke kayi naam, ENO sab par kare kaamIntegrated campaign · 14 Aug 2026 | Integrated campaign | Ogilvy India | 14 Aug 2026 |
| Asian Paints | Beautiful Homes Painting Service - South India filmsRegional · 11 Aug 2026 | Regional | Ogilvy India | 11 Aug 2026 |
| Castrol | Bike Smooth, Toh Life SmoothLaunch · 19 Jun 2026 | Launch | Ogilvy | 19 Jun 2026 |
| ITC | Smell what is possible (Sixth Sense)Purpose · 13 Jun 2026 | Purpose | Ogilvy | 13 Jun 2026 |
| Mother Dairy | Isey Uthao, Baaki Sab Pe Pause LagaoIntegrated campaign · 30 Apr 2026 | Integrated campaign | Ogilvy India | 30 Apr 2026 |
More from Coca-Cola India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Sprite Tejas ExpressExperiential · 22 Aug 2026 | Experiential | – | 22 Aug 2026 |
| New global visual identityRebrand · 20 Jul 2026 | Rebrand | – | 20 Jul 2026 |
| HalftimeIntegrated campaign · 15 Apr 2026 | Integrated campaign | VML | 15 Apr 2026 |
| Jeere mein heera, Rimzim JeeraAd film · 20 Feb 2026 | Ad film | Talented | 20 Feb 2026 |
| Spicy ko de Sprite ka TadkaAd film · 28 Aug 2025 | Ad film | Ogilvy India | 28 Aug 2025 |
| Fanta MangtaAd film · 4 Feb 2025 | Ad film | VML | 4 Feb 2025 |
| Taste of Toofan with Kichcha SudeepRegional · 18 Mar 2024 | Regional | – | 18 Mar 2024 |
| MasterpieceAd film · 6 Mar 2023 | Ad film | – | 6 Mar 2023 |