Not Just A Cadbury Ad (Shah Rukh Khan-My-Ad)
A campaign that used AI to let small local businesses insert their own shopfront and name into a Shah Rukh Khan ad film, generating thousands of personalised local ads; it topped the WARC Effective 100 Rankings for 2024. Created by Ogilvy Mumbai with Wavemaker Mumbai as media agency.
| Brand | Mondelez India |
|---|---|
| Agency | Ogilvy India |
| Talent | Shah Rukh Khan |
| Channels | digital, TV |
| Source | MediaNews4U |
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