Smell what is possible (Sixth Sense)
A brand film for the Sixth Sense programme, which puts more than 180 visually impaired evaluators at the centre of Mangaldeep's fragrance development. The story follows a visually impaired boy who catches a friend out for eating samosas by the smell on his hands, treating heightened smell as a professional skill rather than a compensation.
| Brand | ITC |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | Not named |
| Source | MediaNews4U |
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