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PurposeIndia13 Jun 2026

Smell what is possible (Sixth Sense)

A brand film for the Sixth Sense programme, which puts more than 180 visually impaired evaluators at the centre of Mangaldeep's fragrance development. The story follows a visually impaired boy who catches a friend out for eating samosas by the smell on his hands, treating heightened smell as a professional skill rather than a compensation.

BrandITC
AgencyOgilvy India
TalentNot named
ChannelsNot named
SourceMediaNews4U

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