Polycab
Polycab sponsors 3 properties, mostly tv and streaming, then cricket, and has 3 campaigns on record. 2 confirmed in 2026.
5 of 7 rows confirmed on their sourceHow we check
See how Polycab compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Sleeve sponsor · Team · 2024
Sleeve sponsor of Kerala Blasters, 2024–2025.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 23 Mar 2026
A brand film extends Polycab's trust in wires and cables to its fans category: a protagonist who has already installed Polycab wiring upgrades to Polycab fans, positioning fans as backed by the same performance, safety and trust. Rolled out across television, digital and social media.
Ad film · 4 Nov 2022
Three films for the Polycab LED 3-in-1 Panel Light show everyday grumble-worthy situations that look different under better light, conceptualised by Ogilvy India with production by Retro Films.
Agency: Ogilvy India.
Launch · 26 Oct 2022
The first campaign of Polycab's new creative partnership with Ogilvy India, introducing Polycab Green Wire with '5-in-1 Greenshield' technology (fire safety, energy efficiency, durability, eco-friendliness, shock protection), aiming to make Polycab top of mind for home electrical needs.
Agency: Ogilvy India.
Agencies
Credited on Polycab's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 2 campaigns | 4 Nov 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Polycab | 3 | 2 | 3 | TV and streaming | 23 Mar 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Polycab doesn't
| Property | Peers on it |
|---|---|
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
| Rajasthan Royals | UltraTech Cement |
| Sunrisers Hyderabad | UltraTech Cement |
Questions people ask
What does Polycab sponsor?
Polycab has 3 confirmed sponsorship properties on record, mostly in tv and streaming, then cricket, including Kaun Banega Crorepati season 18, Kaun Banega Crorepati season 17, ICC Men's Cricket World Cup. The latest is dated 23 Mar 2026.
Which agency works on Polycab's campaigns?
Credited on Polycab campaigns: Ogilvy India (2 campaigns, latest 4 Nov 2022).
Does Polycab sponsor cricket?
Yes. Polycab has 1 confirmed cricket deal on record.
Know when Polycab signs something new
One email when Polycab or a home & building rival signs a sponsorship, an ambassador or a campaign.
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