#FaithNotForce

Bournvita distorted its own jar into shapes it was never meant to take, so-called Forced Packs, to argue that parents should back a child's real talent instead of a preset career. Distorted jars were placed in Star Bazaar stores to capture shopper reactions, with print, social and influencer support.

Brand	Mondelez India
Agency	Ogilvy India
Talent	Not named
Channels	print, social, digital, in-store
Source	Financial Express