Uncensored Pulsar (Pulsar N160 QR campaign)
For the Pulsar N160, Ogilvy ran a censored TV ad showing a stationary motorcycle with an on-screen QR code; scanning it opened the real stunt film on YouTube. The QR code was then carried into print, outdoor and posters in colleges and cafes across Indian cities.
| Brand | Bajaj Auto |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, digital, OOH, print |
| Source | BestMediaInfo |
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