D'Decor
D'Decor sponsors 1 property, mostly film, and has 5 campaigns on record. 2 confirmed in 2026.
6 of 6 rows confirmed on their sourceHow we check
See how D'Decor compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Ambassadors
Talent named in D'Decor's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kartik Aaryan | Current | 18 Aug 2026 | 18 Aug 2026 |
| Ananya Panday | Current | 18 Aug 2026 | 18 Aug 2026 |
| Ranveer Singh | Current | 6 Jul 2026 | 6 Jul 2026 |
| Alia Bhatt | Past | 23 Aug 2023 | 16 Oct 2023 |
| Shah Rukh Khan | Past | 11 Aug 2023 | 16 Oct 2023 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 18 Aug 2026
Ogilvy India films for D'Decor bedding with new ambassadors Kartik Aaryan and Ananya Panday, in which swapping the bedding changes a room's mood and character, pushing the range's variety of prints and textures on top of its softness promise.
Agency: Ogilvy India. Talent: Kartik Aaryan, Ananya Panday.
Launch · 6 Jul 2026
Sansaar's entry into bedding, fronted by ambassador Ranveer Singh and built around sleep as the base of a good day; an integrated rollout across TV, print, OOH, digital and dealer outlets.
Talent: Ranveer Singh.
Launch · 16 Oct 2023
The outdoor leg of FabriCare's launch, a ten-day run across twelve cities on billboards, digital screens, metro pillars, unipoles and mall facades. Creatives put Shah Rukh Khan and Alia Bhatt together, and the LED sites animated coffee spilling on a couch to show the stain-resistant claim.
Talent: Shah Rukh Khan, Alia Bhatt.
Launch · 23 Aug 2023
Four films by 82.5 Communications launching the FabriCare performance-fabric brand, with Shah Rukh Khan and Alia Bhatt in an action-comedy set in her home where unexpected guests threaten the upholstery; directed by Vasan Bala, produced by Dharma 2.0.
Agency: 82.5 Communications. Talent: Shah Rukh Khan, Alia Bhatt.
Ad film · 11 Aug 2023
A Lowe Lintas film for the core curtains category in which Shah Rukh Khan draws the curtain for Gauri Khan, released ahead of Diwali under the 'Beautiful Homes Tell Beautiful Stories' line.
Agency: Lowe Lintas. Talent: Shah Rukh Khan, Gauri Khan.
Agencies
Credited on D'Decor's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 18 Aug 2026 |
| 82.5 Communications | 1 campaign | 23 Aug 2023 |
| Lowe Lintas | 1 campaign | 11 Aug 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| D'Decor | 1 | 2 | 5 | Film | 18 Aug 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and D'Decor doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does D'Decor sponsor?
D'Decor has 1 confirmed sponsorship property on record, mostly in film, including Filmfare Awards. The latest is dated 18 Aug 2026.
Who are D'Decor's brand ambassadors in 2026?
Campaigns since April 2025 feature Kartik Aaryan, Ananya Panday, Ranveer Singh. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on D'Decor's campaigns?
Credited on D'Decor campaigns: Ogilvy India (1 campaign, latest 18 Aug 2026); 82.5 Communications (1 campaign, latest 23 Aug 2023); Lowe Lintas (1 campaign, latest 11 Aug 2023).
Know when D'Decor signs something new
One email when D'Decor or a home & building rival signs a sponsorship, an ambassador or a campaign.
Work at D'Decor? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.