Huggies
Huggies has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Ad film · 28 Nov 2025
A mischievous monster character makes prolonged wetness on a baby's skin visible, then is beaten by a diaper that 'absorbs in 9 seconds', backing the claim of India's fastest absorbing diaper after research showed mothers could not see how long skin stayed wet.
Ad film · 3 Mar 2023
Second phase of 'We got you, baby': new mother Sonam Kapoor Ahuja takes a two-step flip-and-dip test of softness and absorption against a rival diaper and joins the Huggies mom club; the film ran in five languages on TV and digital.
Agency: Ogilvy India. Talent: Sonam Kapoor Ahuja.
Launch · 2 Jan 2023
Relaunch of Huggies Complete Comfort with a new visual identity across packaging and a digital-first film that gives the baby a voice to complain about diaper discomforts before five-in-one comfort arrives; content was personalised by consumer cohort.
Agency: Ogilvy India.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 28 Jun 2026
Huggies sponsored The Scott Family on YouTube; the most recent tracked video is 'Surprising Our Son With His First Pool Day🥹' (2026-06-28). Carried in 2 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Agencies
Credited on Huggies's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 2 campaigns | 3 Mar 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Huggies | 0 | 0 | 3 | – | 28 Nov 2025 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Huggies doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Which agency works on Huggies's campaigns?
Credited on Huggies campaigns: Ogilvy India (2 campaigns, latest 3 Mar 2023).
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