Bike Smooth, Toh Life Smooth
Launch campaign for the new Castrol Activ Full Synthetic engine-oil range, built around a humorous film of a rider turning stiff and 'zombie-like' as his bike loses smoothness; ran across connected TV, digital platforms, e-commerce and retail touchpoints.
| Brand | Castrol |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | TV, digital, in-store |
| Source | MediaNews4U |
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