Cadbury 5 Star ends its war on Valentine's Day
A Valentine's Day campaign continuing 5 Star's long-running anti-Valentine's positioning, offering 1 million sponsored 'do nothing' dates as a twist on its usual counterculture creative route, made with Ogilvy.
| Brand | Mondelez India |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | digital, social |
| Source | BestMediaInfo |
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