Khelenge to Sikhenge (Javelin Man)
A TVC by Ogilvy in which a child's 'Javelin Man' toy, modelled on new ambassador Neeraj Chopra, dies mid-adventure on an ordinary battery until the real Chopra steps in with an Ultima alkaline battery. Mixes animation and live action to sell the 400% longer-lasting claim.
| Brand | Eveready |
|---|---|
| Agency | Ogilvy India |
| Talent | Neeraj Chopra |
| Channels | TV |
| Source | SportsMint Media |
More from Ogilvy India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Pidilite (Fevicol) | Prison film for tile adhesiveAd film · 25 Aug 2026 | Ad film | Ogilvy India | 25 Aug 2026 |
| D'Decor | Your Bedroom. Your Story.Ad film · 18 Aug 2026 | Ad film | Ogilvy India | 18 Aug 2026 |
| Asian Paints | Delightful disbeliefRegional · 15 Aug 2026 | Regional | Ogilvy India | 15 Aug 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | Acidity ke kayi naam, ENO sab par kare kaamIntegrated campaign · 14 Aug 2026 | Integrated campaign | Ogilvy India | 14 Aug 2026 |
| Asian Paints | Beautiful Homes Painting Service - South India filmsRegional · 11 Aug 2026 | Regional | Ogilvy India | 11 Aug 2026 |
| Castrol | Bike Smooth, Toh Life SmoothLaunch · 19 Jun 2026 | Launch | Ogilvy | 19 Jun 2026 |
| ITC | Smell what is possible (Sixth Sense)Purpose · 13 Jun 2026 | Purpose | Ogilvy | 13 Jun 2026 |
| Mother Dairy | Isey Uthao, Baaki Sab Pe Pause LagaoIntegrated campaign · 30 Apr 2026 | Integrated campaign | Ogilvy India | 30 Apr 2026 |
More from Eveready
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #NeverOutOfLight with 'Nikita Roy'Launch · 19 Jul 2025 | Launch | – | 19 Jul 2025 |
| Advanced Carbon Zinc battery TVCLaunch · 12 Apr 2025 | Launch | – | 12 Apr 2025 |
| Eveready Ultima x Zepto brand filmDigital/social · 7 Jan 2025 | Digital/social | – | 7 Jan 2025 |
| Durga Puja women's safety campaign (Siren Squad)Purpose · 11 Oct 2024 | Purpose | – | 11 Oct 2024 |
| Hero Banne Ka PowerDigital/social · 21 Jul 2023 | Digital/social | Ogilvy India | 21 Jul 2023 |
| Is Light Se Sabkuch BrightAd film · 16 Mar 2023 | Ad film | Rediffusion | 16 Mar 2023 |