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PurposeIndia10 Jun 2025

Jinke Bharose Duniya, Unka Bharosa Gromor

A 60th-anniversary campaign for Coromandel's Gromor fertiliser brand built around three multilingual films that frame farmers as indispensable to the nation, using the line 'Kisan Chhutti Par Hai' (the farmer is on leave) to make the point that farmers never get a day off.

BrandGromor
AgencyOgilvy India
TalentNot named
ChannelsTV, digital, social
SourceBestMediaInfo

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