Thums Up
Thums Up sponsors 1 property, mostly film, and has 2 campaigns on record.
3 of 3 rows on this page confirmed on their sourceHow we check
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More from Coca-Cola India
Thums Up is a Coca-Cola India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Coca-Cola India · company, all its brands | 13 | 8 | 10 | 8 Jan 2026 |
| Sprite | 1 | 1 | 2 | 18 Sep 2025 |
| Fanta | 0 | 0 | 1 | Undated |
| Coca-Cola Zero Sugar | 0 | 0 | 1 | Undated |
| Limca | 1 | 0 | 0 | 2024 |
| Maaza | 1 | 0 | 0 | 2025 |
| Rimzim | 0 | 1 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Powered by · Event · 2024
Charged by.
Ambassadors
Talent named in Thums Up's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Harsha Bhogle | Past | 2 Aug 2023 | 2 Aug 2023 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 18 Mar 2024
A South-market campaign for Thums Up fronted by Kannada star Kichcha Sudeep, built around the brand's 'toofan' (storm) territory.
Talent: Kichcha Sudeep.
Sports · 2 Aug 2023
An integrated campaign for Thums Up as official beverage partner of the ICC Men's Cricket World Cup 2023, built around a split-can pack that let fans back their favourite team, QR-code digital victory coins and a film debating who would win the Cup. Cricket commentator Harsha Bhogle featured in the campaign.
Agency: Ogilvy India. Talent: Harsha Bhogle.
Agencies
Credited on Thums Up's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 2 Aug 2023 |
Questions people ask
What does Thums Up sponsor?
Thums Up has 1 confirmed sponsorship property on record, mostly in film, including Zee Cine Awards. The latest is dated 2024.
Which agency works on Thums Up's campaigns?
Credited on Thums Up campaigns: Ogilvy India (1 campaign, latest 2 Aug 2023).
Know when Thums Up signs something new
One email when Thums Up or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Thums Up? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/thums-up, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.