Mondelez India
Mondelez India sponsors 3 properties, mostly tv and streaming, then film, and has 10 campaigns on record. 2 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Associate; billed as special partner by MediaNews4U.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2024
Named among the 50-plus brand partners of Goafest 2024; tier not stated.
Co-powered · Event · 2024
Co-powered by.
Ambassadors
Talent named in Mondelez India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Mary Kom | Past | 18 Nov 2024 | 18 Nov 2024 |
| Shah Rukh Khan | Past | 25 Mar 2024 | 25 Mar 2024 |
| Farhan Akhtar | Past | 24 Jul 2023 | 24 Jul 2023 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 6 Feb 2026
A Valentine's Day campaign continuing 5 Star's long-running anti-Valentine's positioning, offering 1 million sponsored 'do nothing' dates as a twist on its usual counterculture creative route, made with Ogilvy.
Agency: Ogilvy.
Festive · 9 Aug 2025
Cadbury Celebrations' annual Raksha Bandhan campaign built around sibling bonds, part of a 25-year-plus tradition of festive Rakhi advertising for the gifting chocolate brand.
Ad film · 18 Mar 2025
A kids' film that sets the coloured Gems buttons loose in outer space, playing the brand's Jitney Colours Utni Masti line against child-like curiosity about the cosmos.
Agency: Ogilvy India.
Ad film · 20 Dec 2024
A thriller-styled film with a comic twist that argues intense dark chocolate has to be eaten slowly, positioning Bournville as a slow-down ritual in a milk-chocolate market.
Agency: Ogilvy India.
Ad film · 18 Nov 2024
A film built on the idea that strength is built rather than inherited, with boxer Mary Kom and her son Khupneivar Kom cast as a mother teaching preparation rather than as a straight celebrity endorsement.
Agency: Ogilvy India. Talent: Mary Kom, Khupneivar Kom.
Show 5 more
Digital/social · 27 Mar 2024
Kids scanned a QR code on the Tang pack to build an animated summer friend from over a lakh combinations, then filmed activities with it and shared clips under #TangSummerBreakBestie. Actress Shruti Sheth fronted the campaign.
Agency: Bates India. Talent: Shruti Sheth.
Digital/social · 25 Mar 2024
A campaign that used AI to let small local businesses insert their own shopfront and name into a Shah Rukh Khan ad film, generating thousands of personalised local ads; it topped the WARC Effective 100 Rankings for 2024. Created by Ogilvy Mumbai with Wavemaker Mumbai as media agency.
Agency: Ogilvy Mumbai. Talent: Shah Rukh Khan.
Digital/social · 24 Jul 2023
Oreo paired Farhan Akhtar with AI text and voice-cloning engines so people could generate a playful reply for moments they had no comeback for, an execution of the brand's Stay Playful platform.
Agency: Leo Burnett India. Talent: Farhan Akhtar.
Integrated campaign · 10 Nov 2022
Bournvita distorted its own jar into shapes it was never meant to take, so-called Forced Packs, to argue that parents should back a child's real talent instead of a preset career. Distorted jars were placed in Star Bazaar stores to capture shopper reactions, with print, social and influencer support.
Agency: Ogilvy Mumbai.
Rebrand · 20 Sep 2022
Silk changed its visual identity and packaging around a bold letter S, engraved into every cube of the bar, and launched it with a reveal video plus outdoor activations, platform partnerships, influencers and a TVC in a later phase.
Agency: Ogilvy India.
Agencies
Credited on Mondelez India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 7 campaigns | 6 Feb 2026 |
| Bates India | 1 campaign | 27 Mar 2024 |
| Leo Burnett India | 1 campaign | 24 Jul 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mondelez India | 3 | 2 | 10 | TV and streaming | 6 Feb 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Mondelez India doesn't
| Property | Peers on it |
|---|---|
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
| Sunburn Festival | ITC |
Questions people ask
What does Mondelez India sponsor?
Mondelez India has 3 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including Zee Cine Awards, Zee Rishtey Awards, Goafest. The latest is dated 6 Feb 2026.
Which agency works on Mondelez India's campaigns?
Credited on Mondelez India campaigns: Ogilvy India (7 campaigns, latest 6 Feb 2026); Bates India (1 campaign, latest 27 Mar 2024); Leo Burnett India (1 campaign, latest 24 Jul 2023).
Know when Mondelez India signs something new
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