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Integrated campaignIndia22 Oct 2024

Googlies on Google - Dhoondoge toh Jaanoge

Ogilvy Mumbai ran fifty trick questions over six weeks, each one looking obvious but turning up a surprise when you searched it. The googlies ran on social, TV, billboards, newspapers, grocery aisles and product packs to turn a routine search into a game.

BrandGoogle India
AgencyOgilvy India
TalentNot named
Channelssocial, TV, OOH, print, in-store
SourceMediaNews4U

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