MTR
MTR sponsors 1 property, mostly culture, arts and literature, and has 2 campaigns on record.
2 of 3 rows confirmed on their sourceHow we check
See how MTR compares with ITC and McDonald's India (Westlife + CPRL franchisees)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2023
Listed under the heading 'EVENT PARTNERS' on the official Delhi Comic Con 2023 partner banner.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · Aug 2025
A Kerala campaign built as a cook-off between a mother and daughter over two styles of sambar, one classic and one heavier on asafoetida, with the son-in-law refereeing and relatives from different districts tasting. Both win, which is the point: Eastern makes both Sambar Powder and Thani Nadan Sambar Powder. Ran 21 August to 15 September 2025 on TV, radio, cinema and digital with sampling on the ground.
Agency: FCB India.
Ad film · 25 Apr 2022
A film aimed at millennials and Gen Z in Delhi, Mumbai, Bengaluru and Hyderabad, in which a delivery rider running late tells a work-from-home customer about the MTR Minute range as the faster alternative to ordering in. Supported by influencer work and social contests.
Agency: Ogilvy India.
Agencies
Credited on MTR's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FCB India | 1 campaign | Aug 2025 |
| Ogilvy India | 1 campaign | 25 Apr 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| MTR | 1 | 0 | 2 | Culture, arts and literature | Aug 2025 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and MTR doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
| Sunburn Festival | ITC |
Questions people ask
What does MTR sponsor?
MTR has 1 confirmed sponsorship property on record, mostly in culture, arts and literature, including Comic Con India. The latest is dated Aug 2025.
Which agency works on MTR's campaigns?
Credited on MTR campaigns: FCB India (1 campaign, latest Aug 2025); Ogilvy India (1 campaign, latest 25 Apr 2022).
Know when MTR signs something new
One email when MTR or a food rival signs a sponsorship, an ambassador or a campaign.
Work at MTR? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.