Aai Jaisi Mumbai
A Mumbai edition of the 'Maa Jaisi' platform: a black-and-white digital film narrated as street rap strings together everyday acts of care on local trains, at chai stalls and at the Gateway of India, backed by print, radio and outdoor.
| Brand | Mother Dairy |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | digital, print, radio, OOH |
| Source | MediaNews4U |
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