#HandwashLegends
Part of the Savlon Swasth India Mission, this one used hip-hop to sell handwashing to children. Rapper Emiway Bantai performed with kids from The Dharavi Dream Project so the habit arrived as music rather than instruction.
| Brand | ITC |
|---|---|
| Agency | Ogilvy India |
| Talent | Emiway Bantai |
| Channels | digital, social |
| Source | exchange4media |
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