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PurposeIndia19 Sep 2024

Beti Bann Ke Aana

A Daughter's Day film built on spoken poetry that asks expecting mothers to say out loud that they want a girl, taking on the preference for a son. It follows the brand's earlier #MeriBetiStrong work.

BrandHindustan Unilever
AgencyOgilvy India
TalentNot named
Channelsdigital, social
SourceMediaNews4U

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