T20 World Cup campaign with Zoya Akhtar
A T20 World Cup campaign directed by Zoya Akhtar and built by Ogilvy India around a skid-challenge, playing on the idea of control amid the chaos of an action shoot, as part of CEAT's continuing cricket-led brand platform.
| Brand | CEAT |
|---|---|
| Agency | Ogilvy India |
| Talent | Zoya Akhtar |
| Channels | digital |
| Source | afaqs! |
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