The One And Only
A repositioning of Blenders Pride around distinction rather than plain achievement, aimed at younger aspirants. Ran across digital and social with integrations around the ICC T20 World Cup, front-page newspaper ads and large-format outdoor in the big cities.
| Brand | Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
|---|---|
| Agency | Ogilvy India |
| Talent | Not named |
| Channels | digital, social, print, OOH |
| Source | MediaNews4U |
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