Ashok Leyland
Ashok Leyland sponsors 2 properties, mostly film, then cricket, and has 1 campaign on record.
3 of 3 rows confirmed on their sourceHow we check
See how Ashok Leyland compares with Maruti Suzuki and Hyundai IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 2024
The security squad that arrests Omar Hafeez in the opening block dismounts from Ashok Leyland army trucks.
Back-of-shirt sponsor · Team · 2023
Back-of-shirt sponsor of Mumbai Indians, 2023–present.
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 9 Jan 2023
New brand tagline and positioning ('No destination is too far') launched to mark Ashok Leyland's 75th year in India, created by Ogilvy under Piyush Pandey and unveiled jointly by Executive Chairman Dheeraj Hinduja and MD & CEO Shenu Agarwal.
Agency: Ogilvy India.
Agencies
Credited on Ashok Leyland's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 9 Jan 2023 |
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Ashok Leyland | 2 | 0 | 1 | Film | 2024 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Ashok Leyland doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Ashok Leyland sponsor?
Ashok Leyland has 2 confirmed sponsorship properties on record, mostly in film, then cricket, including Singham Again, Mumbai Indians. The latest is dated 2024.
Which agency works on Ashok Leyland's campaigns?
Credited on Ashok Leyland campaigns: Ogilvy India (1 campaign, latest 9 Jan 2023).
Does Ashok Leyland sponsor cricket?
Yes. Ashok Leyland has 1 confirmed cricket deal on record.
Know when Ashok Leyland signs something new
One email when Ashok Leyland or an automotive rival signs a sponsorship, an ambassador or a campaign.
Work at Ashok Leyland? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.